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Small Business Marketing Blog


By Daniel Donovan

For many small business owners, driving traffic to their business can be a difficult and frustrating process. Many businesses take a blanket approach of “throw everything against the wall and see what sticks”. In other words, they try everything and then attempt to identify which strategies worked and which ones did not.

The problem with this strategy is two-fold. First, it is often costly to simply try every marketing strategy in the book. For example, pay per click (PPC) ads might seem like a great way to jump-start your business, everyone uses the internet, right? However, if the ad is not presented in the correct manner or placed on the proper site, this plan could be wasted money. Just because it worked for someone else, doesn’t necessarily mean it will work for you.

The second issue is that most small businesses do not have the means or knowledge on how to track marketing strategies to distinguish which ones really did work. Coming up with measurable data can be time consuming for you the business owner and your costumers. The results may also be inaccurate, as much of the data could be incomplete or not properly analyzed. All of this means that even the most aggressive and ambitious small business owner can end up failing, despite hard work and the best of intentions.

This is where Max Effect Marketing’s cost effective small business marketing strategies come into play. Our company was built on developing effective plans for small businesses that lead to consistent and profitable customers. We take the time to get to know our clientele, their aspirations, goals and target consumers. This way, we can develop a marketing plan that fits your budget and reaches the clientele you want to drive to your business.

As part of our commitment to helping small businesses reach their goals, we have launched this blog as part of our outreach to business owners in need of help promoting their business and getting noticed. This page will provide useful marketing articles, tips and strategies, as well as testimonials and success stories among Max Effect’s clientele.

Even if you’re not a client now, Max Effect wants to earn your trust and your business so we can help you meet and exceed your goals. Check back to this page regularly, or contact an account manager at 720-726-7757.