The secret behind the success of an SEO strategy, is to first find out the best technique and put in all your resources to make the strategy work. Before you hire a search engine optimization firm, list down your goals and requirements. Seek SEO experts who can analyze your niche and create the perfect strategy for your business. You can shortlist a few SEO techniques that you think can give good results. Then, sit and discuss with your SEO team and come up with strategies that can help you reach your goal.
You are not going to get good strategies within an hour, you will have to dedicated a number of hours working on a strong SEO strategy. Having an expert figure out an SEO strategy makes all the difference to a business. They are people who are focused 24*7, so their experience and set of skills will help figure out the ideal SEO strategy. Optimizing a website or a blog post involves 2 main factors:
- On-page optimization
- Off-page optimization
A lot of people get confused between on-page SEO optimization and off-page SEO optimization. Onsite SEO involves optimization of the entire website with elements like permalink structures and sitemapping. Whereas the off-page involves optimization of the content within a single blog post. Experts add keywords to the blog post to increase it’s visibility on the search engines. Every detail from headings, keyword placements, content quality and various other elements are considered and optimized. There are 3 ways one can achieve their target, through white-hate, gray-hat or black-hat SEO strategy.
Businesses that follow gray or black-hat strategy, do not succeed for a long period of time. Their benefits are temporary, therefore they stay in the market only for a short span. They have fierce competition from companies that follow white-hat SEO tactics to rank high. Remember that you cannot reach the first position overnight. You have to give it enough time to work and show positive results. Here are few of the best SEO strategies that experts from a search engine optimization firm can help you with. As important as being on the first place on a search engine is, maintaining your rank is equally essential. The following are a few SEO tactics that can help you achieve your targets this year:
Take Advantage Of Broken Link Building
Broken link building is one of the best SEO tactics for 2017. It is not just scalable, but is also a powerful white hat SEO strategy. Finding the broken links is itself a pain, but once you accomplish that step you are all set. After finding the dead links, try to re-create the dead resource and make plans to replace the dead link with a live one.
Use Untapped Keywords
Discover keywords that you haven’t used before. Look for keywords that are not commonly used by other companies. Don’t select the ones that do not have enough results, because you do not want your site to get lost amidst millions. Dedicate some time on keyword research, so that your website or content pops up before the others’ beat you.
Update And Re-Use The Old Blog Posts
Instead of writing a new blog post, you can update the old one by adding new statistics to it. If you have a case study that was conducted a year ago, you can utilize it by adding a new blog to it. There can be some photos supporting the content. The mixture of old and a creative new can create great results.
Utilize Adwords To Create Attractive Title And Description Tags
There is no doubt in the fact that a creative tile and description can bring numerous likes. Experts say that a good copy has the ability to steal traffic from the links that are on the top 3 ranks. Now you might want to know what people wish to click on? It’s simple. Make use of Adwords and look for competitive keywords. You can use copy of these ads to create attractive title and description tags that attract clicks like a magnet.
Benefit-Focused Content Curation
Most of the content curation today are weak. Even the top picks on the search results do not have creative content curation. You should opt for benefit-focused content curation, it helps the viewer find what they are looking for. This type of content curation is similar to other common types. The only and biggest difference is that this content curation focuses on the outcomes that your audience wishes to have.
Write A Small Description For The YouTube Post
The videos results on YouTube are dominating the Google results today. The popularity of videos aren’t hidden from anyone, the graph of its popularity keeps moving upwards everyday. Videos have been a trend for a while and are not going out of fashion any time soon. A good description of 200 words is the best technique to get your video to rank in both YouTube and Google.
A Content Should Be Of At Least 1,500 Words
Experts say that a long content of 1000 to 1500 words can crush a 300 words blog in seconds. Researchers say that out of the 1 million Google search results, the top results have blogs that are more than or equal to 1,500 words. The reason behind the success of long posts is that it provides in-depth information for the viewer and also flips the emotional switch that pushes the reader to share the post.
First Link Priority
Most of the people make a mistake of having two links that lead to the same page. For example, if you have added a link on the lose weight keyword in the sub title. Do not add the same link on the other lose weight keyword that is placed in the middle of the blog.
Now, that you are aware of the 8 tactics that can help your strengthen the SEO strategy of your website, research a little on the importance of quality SEO and find the best for the job. Select a reputed and established search engine optimization firm to guide you throughout the process.
Expert advice is the key to successful results. Most firms are outsourcing their SEO because an expert who understands the dynamic nature of the field can give you better result than an in-house team that hardly focuses on one department for more than 2 hours. You do not want to waste your time or resources with a weak SEO strategy. The online world is all about competition, so staying updated is a need and not a choice.