Businesses are made by their reputation. For any business, however big or small, a good reputation is of utmost importance. An excellent online reputation attracts more business, promotes higher sales and lures customers to work with your company. A bad reputation on the other hand can lower your sales and affect your business adversely.
You might have spent a million bucks in creating your brand, but without proper brand protection it can all be for nothing. As a business owner, you need to protect your brand by monitoring what people are saying and writing about your brand on the web. Managing your online reputation yourself would not prove to be a very good idea. It is a really difficult task and hence it should be left to the professionals.
Online reputation management consultants can carry out this task for you. They can help you fix your company’s reputation once it has been tarnished. They can also help in avoiding such situations. These services can have a huge impact on your personal success and that of your business. Reputation management consultants do a lot more than just improve your search results.
An insight into their services:
Reputation management services are inclusive, they cover a lot more than just damage control or pessimistic online reviews. Their services tend to analyze, establish, protect and restore your brand’s online image using various techniques. You need to know about the key services that they offer.
Search engine optimization:
Content development and management:
Social media management:
Third-party website monitoring:
Why do you need this service?
This service is going to be beneficial for your brand irrespective of the fact if you choose it after the crisis or before it. Every company can benefit from this service. Many businesses tend to avail these services after the company has undergone a large scandal or reputation problem. Although this might not prove to be a very cost-effective option. This is because fixing your reputation after it has been damaged can be highly expensive for your company, whereas avoiding such instances is a much more economical and sensible option.
There are many business owners who tend to disregard the importance of these services. But they need to understand that their online reputation matters a lot. The online reputation is the thing that can give you an edge over your competitors. It makes all the difference. Consumers tend to choose a company that has a good online reputation. Before choosing your products or services, they will definitely seek the online reviews of the same. Hence you need to avail these services to ensure that your company’s reputation is impeccable on the internet.
What are the major benefits of this service?
Proactive approach refers to the fact that the negative impacts are detected early itself and the required safety measures are acted upon instantly. Online reputation management consultants have a proactive approach. They analyze all the information available online regarding your business. If they find any negative aspect, it is immediately rectified. This way your brand image is protected at all times.
Portrays the uniqueness of your brand:
The online market is filled with cutthroat competition. Amidst so many competitors it becomes important for you to maintain your individuality. This is where the consultants come into the picture, they will help you in portraying the unique factors of your brand. They will highlight the unique factors of your brand through various means like creative content, social media posts etc.
The ideal use of a reputation management company is to protect your brand’s reputation. But they can also be life saver if your company has undergone a major reputation crisis. They can help you in restoring the reputation of the brand. The reputation management consultants will use the positive and truthful content to rebuild your brand’s reputation.
Content and listing filter:
Online reputation management firms help you in showing your customers the best aspects of your brand. They eliminate the negative listings from top rankings. They also remove the irrelevant content from your website. This frees up space for new and unique content that is relevant to your business and can help in your online growth.
It is affordable:
Many people think that investing in a online reputation management consultants is a waste of money. But this is a wrong notion. When you compare the cost of hiring such companies with the expense of online harm, you will know that hiring a company is much cheaper. The expenses of maintaining online reputation are quite lower than the costs related to low sales and distrust amongst customers regarding your brand. Hiring such services provide you with a number of benefits that make the services worth your investment.
Small businesses can gain exposure:
If you are an small business owner, you will know that your reputation is your livelihood. Startups and new businesses do not have a prominent reputation in the industry. They could employ these services to build a solid first impression on their potential customers. Also new businesses do not have a lot of time to spare. Hence they cannot establish and protect their brand on their own very well. Leaving this work to the professionals would be the right thing to do for small business owners.
It protects businesses and individuals against attacks:
In the internet world just one customer’s review can make or break your image. Professional reputation firms help you in devising strategic plans that can avoid such negative reviews. They can provide your brand with authentic and positive media that aids in mitigating the damage done by the negative customer feedback.
Endorses positive digital word-of-mouth:
Professional firms ensure positive word-of-mouth. Whenever your business or product gets a positive review or feedback, these firms spread it as much as they can to boost your online presence. This can help in adding credibility to your brand and make your company come around as trustworthy.
Better rankings on Google:
One of the main services that professional reputation management firms offer is search engine optimization. Their SEO services will ensure that your brand gets better ranking on Google. Using the keywords that are most appropriate for your business, they create unique and gripping content which helps in accelerating your overall ranking on Google.
What to avoid?
When you are searching for an affordable reputation management firm, you need to ensure that you choose a company that uses only white hat techniques. White hat techniques are processes that are undertaken in accordance with Google’s rules and regulations. They are completely transparent and they depend on having quality content and using proper SEO methods. A company that uses white hat techniques may take a bit more time but they will provide you with good results.
Black hat techniques on the other hand may work rapidly but they are highly risky. If caught, your brand can even be banned from search engines. If a firm that you are considering uses any of the below mentioned methods, you need to stay clear of them.
In this technique, a company will build fake accounts on review websites and use the same to write positive reviews. Another way of doing this is paying the users to write the positive reviews in order to boost ratings.
Fake websites or content:
It refers to creating fake websites and blogs so that the business may generate more search results. This is done to cover up any negative results people may find regarding a particular brand.
Stuffing keywords in the content to increase the rankings in search results is definitely not recommended.
This technique is something similar to keyword stuffing. It involves creating more than necessary links for the positive content so that the search engines rank that positive content highly.
In this technique some extra keywords are placed on your website to increase your page ranking. They are added to the page itself but they are kept hidden. This is done by giving the font the same color as that of the background of the page. This way the text gets hidden on the page but extra keywords are added to the website.
Using spam bots:
Some companies utilize spam bots, denial-of-service attacks and hacking tactics to target the negative content. They try to hide the negative content by using these methods. By the use of the above mentioned tactics the users find it difficult or impossible to access the negative content.
You should never choose a company that employs black hat techniques to enhance your reputation. This can do more harm to your brand than good. Honesty and transparency are essential for a good reputation. But when you employ such companies you are in a way cheating your customers. Hence while you are looking for these services, ensure that you choose a firm that avoids these tactics.
The benefits of online reputation management consultants are unparalleled in this age of digital marketing. You need to pay special attention while choosing a company for your brand. A good company will be able to explain its process in depth. They will assure you that positive results will be observed in a certain time period. Such firms device the strategies keeping in mind your brand’s individualistic requirements. Hire online reputation management consultants and see your business achieve new heights!