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13 Ways Your Business Benefits From Responsive Web Design


Any business that wishes to have an edge over their competitors in the online or offline market, must have a professional and responsive website design. There is no doubt that responsive web design is crucial for a company to survive in the modern digital world.

Businesses that do not have a professionally created website risk losing potential customers on the internet. Hence, you need to hire professional responsive web design services for your business to avoid this from happening.

What is responsive web design?

Responsive design is a web design and development technique that helps in creating a site that can adjust according to the user’s screen. A responsive design will enhance a user’s browsing experience by creating a flexible and responsive web page, optimized for any device.

Over the past few years, mobile usage has drastically increased and responsive design is the simplest way to reach your consumers across multiple devices. It also ensures a seamless user experience. With users increasingly reading information across multiple devices, responsive design is becoming increasingly important.

What are the benefits of responsive website design?

There are a number of benefits for your business when you choose professional responsive web design services. The top 13 benefits are listed below:

Highly adjustable:

Responsive web design sites are highly flexible, meaning the content will easily load across all screen resolutions and devices. Both the grids and the images are fluid. Just as a liquid takes the shape of the container it is poured in, responsive web design’s fluidity achieves the same result with your website content on any device screen.

Increases your reach to tablet and mobile audiences:

The recent years have seen a considerable rise in mobile and tablet users. Increasing use of the Internet and propagation of web applications on tablet and mobile devices has been the driving force behind development. In earlier times, the users would be re-directed to a device specific site, but the responsive design means one site can be implemented across all devices.

According to statistics, tablet sales are expected to exceed 100 million units this year, meaning that responsive design has never been more important. It is a strong commercial strategy to accommodate the smaller screen in a unified design.

One single URL:

One of the major benefits of having a responsive website design is that you do not need multiple URLs for different devices. You can have only one unique URL that looks equally good on all the other devices. You can save a whole lot of money and time when it comes to the maintenance of your website. Different URLs for different devices will raise the expense of maintenance.

Flexible Layouts:

Layouts of responsive designs are highly flexible. The grid system used in responsive websites enable the websites to re-arrange automatically depending upon the screen size. The classes available in responsive websites are utilized to create more dynamic and flexible layouts. Texts and images used in responsive websites are also responsive. Responsive images automatically adjust to fit the size of the screen. The videos and slideshows scale properly on any device.

You can increase your visibility in search engines:

Responsive web design services will help you to manage one particular website with a single set of hypertext links. It will decrease the time that is spent in managing your site. This will allow you to focus on link outreach with a consolidated Search Engine Optimization (SEO) strategy. SEO campaigns can be time-consuming and expensive, but when you have a responsive site, all of your efforts will be focused on a single site, with unified strategy and tactics across devices.

Content is vital in SEO, good quality content which is regularly released can result in higher page ranks. Hence, another advantage of a responsive website is that lesser resources will be wasted in low-level duplication of content across sites, the content only needs to be applied to a single site, this will increase your chances of a higher search engine ranking.

In recent times, responsive sites are featuring prominently in localized search results. This is obviously of huge importance to the local as well as online retailers.

Increase sales and conversion rates:

Another major benefit of responsive design is that the user has an improved site experience as there is no requirement for redirection. The use of standardized style sheets across devices and unified design approach will create a consistent look and feel. A consistent user experience will have a positive effect on your conversion rates as people are familiar with navigation and site or system use across devices. Responsive web design removes some of the barriers that having multiple sites can put forth i.e. in functionality, performance, and consistent look and feel.

It can centralize your analytics and reporting:

A single responsive site means that you are no longer have to trace user journeys, conversion paths, funnels and redirections between your sites. Site analytic tools are now adept enough to handle multiple devices and responsive reporting. All of your tracking and analytics will continue to function and be condensed into a single report, allowing for easier monitoring and analysis.

Save time and cost on mobile development:

The major benefit of a responsive website is that it takes less time than creating an additional and stand-alone mobile site, which has been the conventional approach. Testing across a number of websites also increases your development, support, and maintenance overhead.

Excellent user experience:

While content is crucial and easily discovered content is the key to success for your business, ultimately it is the user experience that enables your customers to read content on any website through the device of their choice. Responsive web design is about providing an excellent user experience regardless of whether they use a desktop computer, a smartphone, or a tablet or a smart TV. Responsive web design can be used by everybody; be it the busy professional looking for your site during work hours or the young college student who wants to make it big in the online domain. With responsive web design services, your readers would no longer need to scroll or resize the page as you have a responsive website design.

It is recommended by Google:

With over 67% market share, opinions of Google highly matter! Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer responsive web design as the industry’s best practice.

The reason for this is that responsive design sites have one URL and the same HTML, irrespective of the device, this makes it easier and more efficient for Google to categorize and organize content.

Moreover, Google prefers responsive web design because content that exists on one website and one URL is much easier for users to share, interact with and link to than content that exists on a separate mobile site. Say for example a mobile user who shares content from a mobile site with a friend from some social networking app, the friend then accesses that content using a desktop he sees a stripped down the mobile site on his desktop. This creates a less than optimal user-experience, and because of the huge emphasis Google is placing on user-experience as a ranking factor, your business needs to have a responsive web design.

Easy and convenient:

Having two separate websites, a desktop website and a mobile website may require two different SEO campaigns. It can become really difficult to manage two websites. But when you choose professional responsive web design services, you only have to worry about managing one site and one SEO campaign. Managing one site and one SEO campaign is far easier than managing two of those. Thus, having a responsive web design is really easy and convenient.

Improved efficiency:

It reduces the operational costs drastically as it improves the efficiency. One update to the website cascades across all device types, rather than updating separate desktop and mobile websites. If you have multiple versions of your website that you are tracking in Google Analytics, you know how hard it is to manage those. Instead, if you choose a responsive website design, you can save a whole lot of time and money by condensing all the information into one single report.

User-friendly navigation:

Responsive websites are highly user-friendly. They tend to have a user-friendly navigation system that can be helpful in terms of controlling the bounce rate. The visitors on your site will be able to explore the site properly and find their relative data on the website. Lower bounce rate will make a valuable impact in terms of search engine optimization, and your site will get a proper response from users and visitors.

Responsive web design services will help your business to stay ahead of the trend. As the demand for media-rich mobile Internet and apps is growing, several issues must be addressed: development and maintenance costs, visibility in search engines and better conversion rates. Responsive design is the key to stay ahead of your competitors and grow your business.