Search engine optimization (SEO) is something you need to take seriously when you are a small business owner. If you are a startup owner with an online presence on the brink of moving into a mid-sized territory, SEO matters! It will be easier for you to start your online presence with the best SEO services rather than going back and ‘fixing’ it later.
SEO helps small business owners create fast, robust and user-friendly websites that rank higher in search engines like Google. This will in turn help in bringing potential customers to your site and increase the conversion rates.
SEO also helps in building brand awareness for your business as search engine users are more likely to trust the results that show up on the first page than those who do not. It is very seldom that a startup is going to require an in-house full-time SEO team. Hence, the best thing to do for startup owners would be to simply outsource the SEO services that can effectively boost your rankings.
If you are a small business owner, you should definitely utilize SEO to create a strong web presence and outrun your competitors to gain new customers. Here are 21 important reasons why SEO is important for your startup:
Most online customers do not look past Google’s first page:
There are a number of studies that have proven that majority of people who use Google do not look beyond the first page results. A study even claimed that most people do not look past the first few hits. Hence, you need the best SEO practices to ensure that your brand is visible to the customers.
Majority of the customers ‘window shop’ on mobile devices before making a purchase decision:
Irrespective of the fact whether you are a complete retailer or strictly a brick and mortar establishment, you need to have an online presence. A recent study proved that most customers rely on online research before making a purchase decision. Hence, your brand needs to be visible online to lure shoppers into buying your products or services.
The keywords are constantly changing:
Depending on your business and niche, you might have competitive SEO keywords or not! Although, every single website can find a few keywords that are not highly competitive and capitalize on them. A company is always going to require SEO services, it is not something that can be ‘completed’ with any website or business. Businesses change, customers change, the economy changes and as a result, keywords change as well. As a business owner, the best way to keep up with the changing trends is to outsource the best SEO practices.
SEO algorithms get updated all the time:
Google is highly secretive about the details of its SEO algorithm, but one thing that can be definitely said is that it gets updated on a regular basis. Experts claim that there is a new Panda update every quarter. This, in turn, means that you need to keep up with those updates and respond accordingly.
It is your best shot at gaining online visibility:
SEO is the best visibility tool for startup owners. If you want to come around as a leader in your field, you have to be easy to find online based on the user’s keyword research related to your business. SEO can help you in doing that. SEO can act as the backbone of your business as it helps in improving your website rankings, ultimately making your online presence stronger and more prominent.
It can help you create user-friendly websites:
SEO will help small business owners to create a faster, smoother and user-friendly website for their brand. There are many people out there who still hang on to the earlier definitions of SEO. They think that it is only about optimizing for the search engines. But, these days SEO also focuses on improving the user experience. A well-structured, clean and uncluttered website drives casual visitors to stay a little longer on your website. This will decrease the bounce rates and increase the page views. Also, highly relevant content keeps your readers entertained as they are more likely to get answers to their questions. Relevant content will help in solving their pressing issues and help your customers find exactly what they are looking for on your site. SEO if done properly can make your users happy. It will, as a result, make the search engines bots contented and serve high-quality information to the users.
Bring in more customers:
The most important reason for having a website is to be able to project a unique image of your brand and increase your customer base. Businesses that have an SEO optimized website have been proven to bring in more customers and grow twice as fast when compared to businesses that do not avail these services. SEO is without a doubt the most efficient and affordable marketing strategy that exists today. Furthermore, it will only get you potential customers who are actively searching for your product or service. SEO can work wonders for your business. These services will help you in bringing the ‘targeted’ traffic to your website, and eventually more customers to your business. They can be far more beneficial than the conventional marketing tactics out there.
Better conversion rates:
Websites which are SEO optimized load faster, are highly easy to read, and surf. They will display properly on almost all types of devices including mobile and tablets. Websites that are easy to read and navigate are much more likely to grab the attention of the readers or visitors. This means that they are more likely to become your loyal customers, subscribers, and returning visitors.
Build brand awareness:
One of the major reasons why every startup needs SEO is that it helps in creating brand awareness. When your site appears on the first page of the major search engines like Google, Yahoo, and Bling, your probable consumers will be able to trust your brand easily. Your brand has to be visible online to portray that you provide trustworthy services or products. This is why startups that wish to create a better brand awareness must definitely invest in SEO services. When they do so, they start gaining top ranking for the key terms related to their business. We are not in the old times anymore, search engines play a major role in making or breaking your brand.
For this, let’s take an example of two businesses. Both the businesses are in the same industry, sell similar products and have a similar pricing structure. The only major difference between the two is that one of the businesses has an optimized website, while the other does not have an optimized website. It is an obvious fact that the company with the optimized website is likely to attract customers and grow faster. Search engines and SEO are very powerful tools for the growth of your business. They can help you in bypassing competitors and securing more customers.
Raise your Google ranking:
SEO should be at the heart of your online business operations. SEO is the service that is responsible for raising your Google ranking and for making you visible online. SEO is a complex structure that starts from the making of your website to the content you upload to it and the promotion. It should be used in your entire online process to ensure achievement of targeted traffic. When you outsource SEO services, their main focus will be on determining what is missing in your business structure. They will fill the perceived digital marketing gap and improve your site’s ranking on Google.
Link building services:
You need to distribute your website links in a proper manner to achieve optimal results. When you outsource SEO practices, they will find other websites that can uplift your amateur website’s Google ranking. This procedure is called link building. By exchanging reciprocal and more importantly one way linking through legitimate and Google friendly methods, you can speed up your website’s rise in Google searches. As you might already know, link building takes time. To exchange links, you have to search online every day for usable websites. You have to contact the website owners and ask for link exchange deals. And it is obvious that as a business owner, you do not have that kind of time. Hence, it is best to leave this job to the professionals. Professionals have criteria on the best websites to exchange links, hence you can rest assured that the links used for your brand are high quality.
Social media management services:
Managing the social media pages is not a task that can be finished in an hour. To target your market, you have to be constantly active online to let the world know that your business exists. Billions of people have access to social media pages like Facebook, Twitter, and Instagram. By continually updating relevant information on these pages, you can very easily build a viral marketing strategy or form a close relationship with your clientele. But as a busy business owner doing this on your own might be difficult for you. For this, you need someone else to manage your social media. The professionals know how to work their way around social media, the critical hours of posting for optimal exposure. They are also aware of the technical strategies required to lure the readers into clicking a link or checking out a product. When you outsource these services, you get a vigilant social media team that can get you the page links, pages views, shares and clicks you need for your brand. They are professionals who know what really works in the social media scene. Their services can help in boosting traffic and getting your brand the revenue you are aiming for.
You get superior quality content writing services:
You might have definitely heard of the phrase ‘Content is king’. It is very true indeed, there is no point of having a fancy website without proper content supporting it. When you hire professional SEO services, they will provide you with efficient content writing services. They are adept enough to provide your business with high-quality content all the time. They have a team of prolific writers who have a clear understanding of your business niche and can create engaging content. The content will develop the interest of your potential clients and will also support your standing in Google algorithm. Updating your website with a regular stream of content is the best way to catapult to the top pages of Google search results. The content delivered by professionals is keyword rich, but at the same time, the quality of the content is not compromised as well.
Website analysis services:
If you currently have a website that is not successful in generating the required amount of traffic professionals can help you with that. They will plan effective strategies to improve your business and online transactions. Every aspect of your website will be scrutinized to identify the loopholes and scope for improvement. Many business owners have the misconception that building a good website alone is enough. But, they need to understand that SEO is a whole system that requires one essential point: website analysis. If you fail to hire quality SEO practices, you could be building your website on very weak foundations. You need an experienced team if you really want to see positive results for your business.
It is essential for you to know if your digital marketing strategies are actually working or not. You need to know if you are still missing out on important things. Professionals will be able to provide you with a detailed report. By analyzing that report you will get to know the shortcomings of your marketing strategy. Professionals will provide you with an accurate report of the clicks, page views, unique visitors and much more. You can use this report to determine how much your brand has progressed.
Project management services:
When you hire professional services, they take up the complete management of the SEO process. It is like you are giving all the responsibilities over to the project management team. Doing this will give you much more time to attend to the needs of your business. With professionals, you do not need to hire extra manpower, just to handle this aspect of your business.
Cut down on the human resources cost:
For a small business, it is not very cost-effective to hire an in-house SEO team. Hiring your own team will cost you a lot of money if you are still a small business. Expenses will rise, especially if you hire physical workers and do not outsource the services. You will have to spend cash on desks, computers and other office amenities for your newly hired personnel. You might also have to spend on bonuses or insurances. Also, you will have to pay the taxes. Outsourcing will nullify this kind of heavy expenses. When you outsource, you will be able to receive all the SEO services that you require without having to worry about paying your employees individually.
You save a whole lot of time:
Time is of utmost importance in the online world. Also, if you are a startup owner, you already have your hands full as you are competing against other businesses similar to your own. You definitely do not want to miss the most crucial promotional days of the year by hiring incompetent employees. Professionals will directly cut to the chase and determine your business’s needs to create a system tailor-fitted for your particular requirement. You do not lose time in trial and error methods as you have hired professionals for your business. When you hire professionals, you can rest assured because all the methods that they utilize and the services that they undertake are tried and tested.
It is cost-effective:
When you hire an in-house team of SEO experts, you will have to pay them even when they go on a vacation or a sick leave. It is not time and cost-efficient, especially if they are not giving you the desired results. On the contrary, when you outsource, every penny that you pay them for their services is completely worth it. They only charge you for the services you need from them. A professional team can provide you with optimal results in a very short span of time. Thus, outsourcing these services is a highly cost efficient option.
It helps you earn more money:
Businesses these days mostly rely entirely on their websites. And if the website is not properly optimized, it will not be able to do business in the way you intend it to. A well-optimized website will assist you in generating more income for your business. With an increased number of visitors on your website, good keyword research, a brisk business can be done and higher income can be generated. On the whole, outsourcing these services will help in boosting your business in every possible way.
Irrespective of the size of your business, this is the right time to add SEO services to your strategy!