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8 Social Media Strategies to Focus On In 2018


The competition across the industries is ever increasing. Organizations today must look for the best and distinctive marketing mediums to promote their businesses. Because of this drive, the world of marketing has changed drastically in recent years.

These changes are mainly driven by the trends in the consumer buying behavior and preferences, especially among the young populace. For the organizations, it is important to grab the attention of prospective buyers and focus on the effective ways and mediums to communicate and promote the business.

Social Media Strategy

In the present time, much has been said about social media strategy as an effective marketing tool. The presence of the business on the web is essential and what can be better than promoting business on social media platforms. If your business is not active on social media platforms, you are likely to lose your potential customers to the competitors.

Social media is fast growing and has the strongest platforms with billions of users across the globe. Social media strategy plays a fundamental role. Without a doubt, social media is the best way organizations can use to reach and promote their products and services to the prospective customers.

Benefits of Social Media:

  • Enhance your Brand Awareness: When your business is visible in the social media, it makes it convenient for the customers to connect and share with you.
  • Better Conversion Rates: In comparison to other marketing mediums, social media proves to be a better and more effective medium that creates a possibility of increased conversions for your business.
  • Share the Content Faster: Instantaneous posting capabilities and two-way communication with your customers allow for real-time growth.
  • Keep the Business Competitive: Put your content up where you competitors and more importantly, your competitors’ customers are.
  • Enhanced Brand Loyalty: The direct interface between you and your potential customers is a key attribute of social media platforms. Through the regular interaction with the customers, you are more likely to improve your customer retention rate and enhance brand loyalty.
  • Increased Inbound Traffic: Reach new and potential customers across the world.

Because of the greater impact and reach to people across the globe, social media strategies can certainly help your business get the much-needed boost and recognition in no time.

Strategies to Focus On

Rise of the Augmented Reality

Augmented reality will have an initial impact on mobile gaming. For that reason, it is likely that the different social media platforms will find and develop ways to incorporate this new technology soon.

Popularity of the Instagram Stories

Instagram has become one of the most used social media platforms in a short time. This means that the industry brands interested in connecting with Instagram users must take some time to master the Instagram’s “stories” feature.

Investment in Influencer Marketing

Many brands and marketers make use of influencers on Facebook, Instagram, and Snapchat to promote their products to a large audience. A brand partnership is a great way to reach the new users, and it is often more cost-effective than creating new content.

Focus on the Next Generation

The maximum number of people on social media includes young people that are just beginning to have increasing purchasing power. Brands need to recognize and focus on this upcoming customer base and execute their social media strategies accordingly.

Live Streaming

Live streaming will offer quick and better brand exposure to your business to a wider audience across the world and allow better interactions with the prospective customers. Broadcasting to the followers in real time is an excellent way to get the audience interested in your content and engaged with the brand.

Quality Video Content

In the present time, video content is gaining tremendous popularity. Though there are plenty innovative mediums to share content, videos are extensively used. It is because a video is versatile and captures the interest instantly and keeps the audience engaged. It is beneficial to use videos as a social media strategy for promoting your brand.

Advocacy Marketing

Advocacy Marketing involves your client, customer, partner or employees talking about your business, product or service. This is very powerful. Advocacy Marketing is organic and involves the customers and clients reviewing locations, products or service.

Summary

Today, the marketers are focusing on utilizing unique and innovative mediums for marketing the product and services of any business. Social media is a powerful and effective tool that organizations can utilize to enhance their brand awareness, connect with a larger customer base, learn more about customers, and extend the brand reach to the international market.