From behind our desks we can speak to most of our peers, suppliers, partners and customers, but an in-person meeting at a conference, meeting or event is what cements that relationship.   As each unique event acts as a conduit for business connection, the role of the event planner is more critical than ever. The task of event promotion however, is increasingly difficult as the standards to which attendees hold event organizers continue to rise. As professional event planners many of us h...