Year: 2018

Digital Marketing for Healthcare: Trends, Key Factors and Strategy

Over the last few years, we have seen a digital marketing boom. Every industry has started incorporating a digital marketing strategy in their marketing campaigns. The healthcare industry has also joined the bandwagon by making their presence felt in the online world. Healthcare, like any other industry, needs to be visible online to promote their business, generate traffic to their website, increase brand awareness, increase customer engagement and increase profitability. The strategy for d...

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Online Reputation Management Is An Effective Tool

Many of us are not familiar with the term, Online Reputation. But it is an important tool which can keep the wheels of the business run smoothly in the recent years. The recent technological advancements made in the field of business have been predominantly due to the impact of the internet and the internet marketing tools. This fact cannot be overlooked. The Smartphone technology has further given a boost to the format by widening the canvas area for the companies to work upon. The main que...

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SEO Trends in 2018

Isn’t it bemusing that with the arrival of a brand new year, how a month just passed by! New Year means new hopes, new resolutions, and new quests. So, in case, you didn’t taste success in pulling off the SEO trends last year, you’ve a whole year to bring your dreams to fruition. But before you take the plunge, it’s important to assess the causes of your failure, and then working on those areas so that you don’t commit the same mistake twice. In addition to refining the non-fulfill...

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8 Social Media Strategies to Focus On In 2018

The competition across the industries is ever increasing. Organizations today must look for the best and distinctive marketing mediums to promote their businesses. Because of this drive, the world of marketing has changed drastically in recent years. These changes are mainly driven by the trends in the consumer buying behavior and preferences, especially among the young populace. For the organizations, it is important to grab the attention of prospective buyers and focus on the effective ...

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