As we enter 2019, I continue to see people putting less and less of an emphasis on good website design and structure. Companies are captivated by the draw of social media and think that a Facebook page or a landing page can work in lieu of a website. Nothing could be further from the truth.   Also, our company continues to see new marketing clients come on with a terrible website. Either it is poorly structured, a poor platform (GoDaddy web builder anyone?) or severely outda...

Customer experience is the bedrock of a strong, confident brand. The interactions between a business and its customers strengthens brand consideration, boosts PR, and creates a brand relationship with longevity and value. But as 2019 rolls around, the customer experience landscape is set to change. To stay ahead of the game in the coming year, read on for some key trends that you should consider when planning out the next twelve months in your business. Podcasting transforms content market...