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As we enter 2019, I continue to see people putting less and less of an emphasis on good website design and structure. Companies are captivated by the draw of social media and think that a Facebook page or a landing page can work in lieu of a website. Nothing could be further from the truth.

 

Also, our company continues to see new marketing clients come on with a terrible website. Either it is poorly structured, a poor platform (GoDaddy web builder anyone?) or severely outdated. This is also a revenue killer.

 

So much business is transacted in the digital space these days, that having a poor or nonexistent web presence hurts businesses find new customers and retain old ones. Also, if you are not providing a positive user friendly online experience for your customers, but your competitor is, you know where all of your customers have gone to.

 

You website is like your base of operations. It is like the virtual version of a store front. You would not invite clients into an outdated and messy office? The website is the same. And it is the FOUNDATION for all marketing. Whether digital or traditional, the website is a necessary piece to tie all components together and provide your customers and potential customers a window into your business. Don’t you want to leave a good impression?

 

Still not convinced you need a good website? Check out these stats below regarding user feedback and websites.

 

  • 57% of users say that they won’t recommend a business if their mobile site is poorly designed. (CMS Report)

So this starts with the assumption that the business currently does have a mobile site. If your business does not have a mobile site, you are already WAY BEHIND. If you do have a mobile site, check it on all devices and make sure that it is responsive, user friendly and nicely designed. Inexperienced developers generally struggle with mobile optimization. This is a non-starter for most people with your business. You do not want to eliminate that much business through something that can be addressed with the proper development team.

  • 61% of users are unlikely to return to a mobile site if they have struggled with it before. 40% go on to visit your competitor instead.  (McKinsey & Company)

I think we can all relate to this. We jump on a website looking for pertinent information on our problem and the website doesn’t work. I am not going back. You had your chance. People think like this as well. The problem is not solved, but your website is bad, so they seek out your direct competitors to solve the same problem.

 

  • 83% of users say that a seamless experience across all devices is important to them when looking at a brand. (Wolfgang Jaegel)

Competition continues to grow among brands. The right marketing campaign can get your brand in front of the right people. However, when you reach those people you better have your t’s crossed and your i’s dotted because if your website is not functioning seamlessly (speed, performance, function, responsiveness, etc), your marketing campaign will suffer. If there are multiple problems from the above list, you just wasted a lot of money.

  • 61% of users develop a better opinion of a company if their website is mobile friendly. (NPEngage)

Repetition works. We want to continue to drive this into your head. Your website MUST be mobile optimized.

  • 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design.

Being in the web design business I do this all of the time. However, it shocks me how many of my clients do this. It is the truth and it is also why website builders (e.g. GoDaddy, Wix) are perfect for a college kids blog, but unsuitable for a business website. Unless you have an amazing designer, the average person can spot a web builder designed site. Besides, the function isn’t as good, the customization is lacking and the user experience is not nearly as intuitive. Your website is your business’s representation online. Even if you’re not selling something online, you are still selling your business. Make sure it is something to be proud of.

  • A study found that 94% of negative website feedback was design related.

See above. Common sense. Make your website look cool and function correctly and you will not lose customers.

  • 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website.

Mobile, mobile, mobile. You’ve heard it a thousand times and you’ve seen it everywhere. People are able to do new awesome things with their mobile device. The average person is online a ton, but the vast majority of that is mobile. As desktops and laptops get phased out for more compact, mobile friendly devices, the more important this gets. If you’re not looking good on mobile, you might as well not have a website. It will hurt you less.

As you can see, a solid website plays an integral role in the your customers’ and potential customers’ experience and judgement of your business. Even as more and more transactions are occurring on third party sites like Google or Facebook, more consumers are also conducting more research on where they are buying from. And if your website does not cut the mustard, you just lost a customer… for life. STOP THE BLEEDING!!! New websites through Max Effect are more affordable than you think and payment plans are accepted. Don’t lose anymore customers.

Max Effect Marketing has even been featured as a top PPC from DesignRush

https://www.designrush.com/agency/paid-media-pay-per-click