Mobile SEO Guide
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Today you can easily find a plethora of companies for a single search that you make through your mobile. Mobile SEO has become an important tool to increase your online brand value. What companies need now are efficient methods and tips that can help them in their mobile SEO. This article aims at informing you about the main factors that you must consider while optimizing your website for mobile users.

1. The Content Must be Accurate and Comprehensive

Imagine you search for something on the internet and you must pinch or squeeze the page to view its content. No doubt you are using your phone’s features to the fullest, but this becomes irritating at times.

You will certainly want to ignore such a page, right? Likewise, many users feel uncomfortable and don’t prefer visiting such pages which can be a big drawback for that particular website.

Users who have encountered with such a website have reported that it becomes very hard for them to read the content despite the content being good. Moreover, they don’t even prefer to stay on that website for long.

The page that you have designed for mobile users must not only be visible properly on the phone but also allow the users to make the most out of the content without any major difficulties.

Using appropriate font size can be a good way to ensure that the user gets the content that you want to convey. Also, the pages must be tested on the smartphone before launching it live on the internet.

One more thing that can be done is that the paragraphs in the content that is to be optimized for Mobile SEO must be written in short. This is because short paragraphs and segments seem less intimidating when reading on a mobile device.

Apart from providing ease in performing SEO, the content also looks easily readable and shareability of such content increases.

Using a strong contrast between the text and the page’s background is also a good way to optimize a website for mobile. Mobile users are many, and some of them may also be users who are trying to access your page while they are outside in the sun. Low contrast on the page can make the page hard to read and this needs to be avoided.

2. The Pages Must Open at the Blink of an Eye

No one is going to wait long to get access to your pages on their mobile. With the world growing at a fast rate and the internet speed successfully managing to remain in sync with it, people expect your pages to load quickly at the blink of an eye.

Google considers page speed as a big factor in ranking your website in search results. Google is very strict in this area, and it takes no time to demote a page’s ranking if the page goes slow. You’d have done the same if you were Google and had to look after such a huge audience! Always ensure that the pages you are designing for the mobile loads fast to maintain the rank you have or to get promoted further up in the search results.

According to the latest research, slow loading time tends to have some serious consequences on your brand. As accepted by Google, even a one-second delay in the mobile load time of your brand’s page can reduce conversions by 20%!

This data can be a real eye opener for many businesses who focus only on making their brand page attractive neglecting the time that it will take to open on the user’s device.

However, it doesn’t mean that if your page is fully optimized to open on mobile in no time, then you can neglect the speed on desktops. Your page will rank on top in mobile search results only when your website is friendly for both – mobile users and desktop users. So it becomes essential that the website is optimized fully for mobile as well as desktops.

3. The Page Must Grant Access to All CSS or JavaScript

Many businesses employ an SEO tactic that blocks Google bots from getting access to files thereby preventing Google to index a page. Google must fully render the page of a website in order to rank the page with full justification.

If you are not giving access, then there are chances that your page is harmful to mobile crawlers as some CSS or JavaScript contains the code to fully render the page and determine if it’s mobile friendly or not.

When the user agent is set to a smartphone, the webmasters can easily utilize the Fetch and Render tools within the Google Search Console. This also helps in determining if Google is able to render the page and determine if the page is mobile friendly or not.

4. The Content on the Page Must be Properly Organized and Hidden

It is well known that mobile sites have less content and limited features when compared to the desktop versions of the same websites. This is mainly because companies want to provide the fastest UX on the mobile website. Yes, that’s the reason you find only limited and the most necessary information whenever you visit a website on a mobile!

Various web developers have their own approach. Some just cut the mobile content whereas others hide it behind JavaScript.

While people are still figuring out various ways to find out the best approach to hiding content on mobile, Google has made it clear that it favors the use of a more button to hide content on a website.

Maintaining the mobile page becomes important as one has to make sure that the content provided on the mobile page is enough and not lacking at the same time.

One must always carry out the proper mobile SEO to ensure that users face the same ease and efficiency in using their website on their mobiles as they do on the desktops. You will have to take the time to sit down and decide which information you need to put on the mobile website and which are the ones you can ignore.

5. Local Information Must be Properly Addressed

If you are a business that has the target audience in your location itself, then you must ensure that all the relevant information about your business is visible on your pages – mobile as well as desktop. Make sure that you include all the necessary information in the metadata too.

Your standardized name, the correct business address, and your working phone number – make sure you enable all this information in your mobile pages.

Add the proper HTML tags that allow a mobile user to get the specific directions to your business. Also, include the click-to-call function on all your mobile pages.

6. Employ Negative Spaces To Full Use

Negative spaces play a major role in mobile SEO. It is the space between text, buttons, and design elements on the page of a website. These spaces might leave a bad or a cluttered impression when talking about desktop pages, but negative spaces are really important in case of web pages on mobiles.

If a user has trouble navigating or searching for a particular section in the content of your web page, then Google will ensure that your page ranks low in search results. Negative spaces can be a lifesaver for web pages designed for mobiles, and they can really help you with the dwelling time and bounce rate.

7. The Page Must be Ready for “Fetch as Google”

Most people are visual learners. Your page may have the best tips and advice for readers who are using your website on phone, but what matters is if your webpage is worthy to get ranked in the top search results of Google. For webpages on desktops, the Google Search Console provides a “Fetch as Google” feature. Here you just have to enter the URL of your webpage and see how Googlebot sees your page.

Likewise, Google also gives you the option to select “mobile” from a dropdown list and then “Fetch as Google Mobile”. Your page must be properly optimized and designed for Google to get a good impression from Googlebot.

Max Effect Marketing is the best SEO agency in Denver. With a highly experienced team that has worked with businesses from all over the world, we have a reputation for giving the best SEO services to our clients. With different and well-versed teams for content creation, generation of links, analyzing the conversion and traffic rates, Max Effect Marketing ensures you a satisfying experience.