As children, we were read bedtime stories by our parents/guardians. We were able to resonate with these stories, in spite of being imaginary. What was it that made us feel close to the characters in the stories and want to learn more about them? In fact, even now, most of us would prefer reading stories rather than going through pages and pages of of dull information and content. That’s just the thing about storytelling. It attracts a larger number of people and appeals to a greate...

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