Top 13 Effective Digital Marketing Strategies for Small Businesses.
There is no Einstein required to make one believe that investing in digital marketing for small businesses brings many benefits.
It doesn’t matter whether you have just started with a small consulting agency, a café, a local shop, or start-up business; you are continually looking for ways to get business without breaking the bank.
In this blog, you will learn about some useful digital marketing strategies for a small business. The marketing strategies for small businesses are different than large businesses. By the end of reading this blog, you would know what to do with your marketing strategies to boost your business’s online performance.
Let’s get started!
1) Social Media Optimization
Nearly 67% of customers use social media for customer support, and 33% prefer using social media over the telephone. From this data, it is imperative that if people can’t find your business on social media, they will look for competitors who are available on preferred social channels.
It isn’t only about opening a social media account for your business. It’s about time, efforts, and selected channels to target your intended audience and grow your social audiences.
For instance, Instagram users that follow fashion influencers are actively looking to purchase new styles. By building an active, fashion-savvy audience, a clothing retailer can create a consistent direct sales channel.
It might not work for other businesses to invest in Instagram.
Hence, it is essential to identify the right social media strategies for your business.
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2) Invest in Content Marketing
The process of creating and distributing relevant and consistent content to attract and keep a clearly-defined audience and drive profitable customer action is known as content marketing.
Content marketing focuses more on long-term results. The sustainable growth in visitors, leads, and customers can help your business achieve heights. Thus, the right content strategies would improve brand awareness of your business.
The questions arise: What are the vital elements of content marketing?
- Topics should be relevant.
- Post relevant and qualitative content.
- SEO Optimized content.
- Content for the target audience.
- Consistent content creation and promotion.
When considering content strategy for your business, ensure that you have the time and capital needed to get going.
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3) Rank your Google My Business Listing
One of the most powerful techniques for your business is ranking your Google My Business (GMB) listing.
If you can rank your GMB listing in the top 3, you can pull in large numbers of highly qualified leads.
Another benefit of Google My Business is it enables you to amalgamate your different Google platforms into one central place. This includes your Google+ profile, Google Maps, Google reviews, access to Google Insights and Google Analytics, and a lot more.
GMB listing isn’t a difficult task; it merely requires you to optimize your profile and collect reviews and citations.
GMB gives your business visibility and credibility. And, if you run a local business, it should be #1 on the priority list.
4) Google AdWords
Google AdWords is considered an essential substance of online marketing channels. It’s competitive and expensive. Using it rightly would work wonders for you.
Despite being a paid channel, Adwords’ goal is still to deliver relevant search results to users, and as a result, it will be less expensive for you when you are utilizing proper on-page SEO.
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Google assigns a quality score to your ad, which is dependent on CTR (Click Through Rate), relevance, and the landing page your ad sends traffic to. This quality score factors into the bid rate; you will need to get an ad displayed, with higher scores lowering the bid cost.
5) Facebook Advertising
Facebook Advertising is the most effective and inexpensive way to market. Almost 2 million small or medium-size businesses advertise on Facebook.
It’s easy to create Facebook ads – you need a robust headline, a descriptive copy, an image, and a link.
Your digital marketing strategy plan needs to adopt social media optimization.
Facebook ads excel at advanced targeting. They allow you to target a specific audience based on location, interests, age, sex, online behavior, and many other factors.
The Facebook Ads Manager also makes it reasonably simple to run and test multiple ad sets, allowing you to hone in on a winning formula and reach profitability without needing advanced technical expertise.
If you decide that Facebook is the right channel for you, then it is recommended using a tool like AdEspresso to run your campaigns and speed up your journey to positive ROI.
If your business involves a strong visual component, then it’s worth trying Instagram Ads as well.
6) Email Marketing
When you are a small business, email marketing is a perfect opportunity to build loyalty. After social media optimization, email marketing is another significant strategy for your online business.
Email marketing funnels begin with a “lead magnet.” This is something compelling you offer your website visitors in exchange for their email address. Possible options include a free digital download, a free service trial, a “seat” at a webinar, site membership, a coupon, etc.
Some of the benefits of email marketing are local cost, global reach, easy to segment, easy to automate, easy to set up and run, immediate communication, easy to track, and optimize.
7) Join Local Business Communities
While a lot of more general entrepreneur groups exist, there might also be some niche-specific groups and meetups in your area.
These groups are an excellent opportunity to bounce ideas off other smart people, share referrals, find talent, and identify new opportunities. While these groups are typically best found online, it’s preferable to have in-person meetups for the bulk of your interactions.
Lastly, these groups can lead to joint ventures and profitable partnerships.
8) Direct Mail Marketing
As online channels become more and more saturated with content, fewer companies look to direct mail, which means opportunity for you.
Just like you need to compel people to click your blog post headline, you need to compel mail recipients to open your letters.
The next thing to focus on is the content. If you want the best results, your headline has to be enticing, and your copywriting needs to hold the reader’s attention through the duration of your pitch.
9) Partner with Other Businesses
Heard of this phrase? – “Alone can do so little; together, we can do so much.”
We know that teamwork is more effective than a singular effort. Combining efforts and resources can help you achieve certain goals that can’t be done alone.
Some joint venture examples include:
- A PPC agency can partner with a CRO agency to refer clients to each other.
- A marketing agency can partner with an accounting firm and recommend new clients about each other’s services.
- A hairstylist can provide free head massage to beauty therapist’s clients.
There isn’t any thumb rule about the same and no limit in partnering with companies. Just identify crossover in your audience and a non-competitor’s audience. And, finally, tap into the crossover in a mutually beneficial way.
10) Write for a Column
Increase brand awareness by sharing your expertise in the form of weekly or monthly write-ups. These columns allow you to build consistent contact with an audience, developing a healthy relationship with the publication’s readers.
This is one of the great strategies in digital marketing for small businesses to increase brand awareness among people.
If you don’t land up at columns, you can land a guest post, which can be incredibly valuable as well.
11) Host a Webinar
Webinars are more engaging than simple videos. The actual start time and live Q&A tends to make people feel like they are receiving significantly more value than if they were watching a video with the same information.
They are usually used through email marketing and increases subscribers. They are an excellent medium for live and recorded training.
This includes live sessions with the audience, screen share, and polls.
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12) Apply for awards
Winning awards adds credibility to your brand. A trophy or a medal or a badge can place a prominent place in adding value to your brand image.
You can curate a list of awards like Best Blog Post, Best Design Team, etc.
13) Look for feedbacks
Your business can develop only when you know what your customers think about your product and what modifications they require.
Offer a discount to email subscribers who complete a survey or have printed surveys and pens on hand at your store; if you are fancy, have a customer complete a survey on her phone or tablet to get a discount before purchasing. The feedback is great in two parts; it can inform on your business’ best practices, result in some handy testimonials, and highlight the areas that need improvement.
Also read our top digital marketing strategies for 2021.
Find the perfect strategies related to digital marketing for small businesses to access high-end solutions in marketing. Instead of significant investments at once, you can now contract monthly and yearly plans that dilute costs and offer more flexible resources for your future demands.
By knowing your audience better and knowing how to use these channels to reach them, you are ready to succeed.
Max Effect Marketing is one of the best digital marketing agencies in the USA, with top-notch solutions for your enterprise.