Want to Improve your Brand Awareness and Sales? Why not Redesign your Website!
These 2 words can wreak havoc on even the most seasoned digital marketers.
However, if you do it right, a website design can enhance user experience and convert it into one of your most valuable sales tools.
You need to redesign your website considering the ongoing trends, usability and your competitors.
A website redesign can cost you a fortune and may end up impacting your marketing efforts.
You still need to overcome these hurdles and start with proper planning, researching, and a little foresight to make it a success.
Before diving into it, make sure you remember that website redesign is a big commitment. Just be patient and let your analytics be the judge rather than your subjective opinion.
Whether your website needs a stripped down to the studs or a fresh coat of paint, we are here to help you get through the process. Before that, there are some things that you need to know before redesigning your website.
Why Do You Need a Website Redesign?
Website redesigning is costly and time-consuming; you need to have a definite reason for the same. It’s vital to understand all those reasons first.
There are a few common issues faced by website developers and operators. If you’re experiencing more than a couple of them, then it’s a wise decision to quit your current website.
Reasons you need a new website:
- Poor conversion rates
- Company expansion
- Outdated or Untrustworthy website design look
- Changing Industry-Specific Design Trends
- Shifting your target personas or market strategy
- Complex user interface
- Unresponsive interface (to some users)
- Renewing your brand
A user-friendly website redesign has its own benefits that can outweigh all the investment you put into it.
Benefits of website design:
- Enables you to get the things right
- Aids in improving conversion rate
- Foster brand image
- Boost customer trust
- Escalate in the search ranking
- Gain more content over content management
- Allows you to show your professional side
- Save money in the long run
- Stay up to date with the latest technology
- Give much-needed morale boost
Deciding to redesign your website can significantly affect the present and future success of your business.
Before making a move, make sure you analyze your previous website to understand the purpose of a new design and how it will serve your brand. You need to identify your ‘new’ goals, make a list of how you’ll achieve them, and measure success in the future.
Once you’ve finished with this, let’s get started with your checklist as follows:
Your Website Redesign Checklist Should Include:
- Analyze every aspect after examining your current website thoroughly
- Discover powerful tools that can make your work easier
- Work on creating content that carries weight
- User experience is paramount
- Plan an effective strategy that works for your business
- Is your website device-friendly?
- Appease your visitors by increasing your site’s visibility
- Work on improving your technical SEO
- Promote and launch your new website everywhere possible
9 Things to Consider in Website Redesign
1. Consider your current website, analyze every aspect
There’s no big deal in re-examining everything, even twice or thrice. Try to figure out the pages frequently visited by your users and go through your site analytics thoroughly. This will give you a brief idea of where your visitors come from and where they go.
Revamp your old content and optimize the pages that generate traffic and convert well.
A website redesign is a great alternative to measure the effectiveness of behind-the-scenes usability and performance features. Make relevant changes in your content management system and deliver the desired speed, security, and support needed on your new website.
Apart from updating the interactivity of your website, invest in upgrading your skills. Consider learning how to use WordPress and excel at hosting WordPress using knowledgeable support, nuanced security measures, and fine-tuned performance optimizations.
2. Discover powerful tools that can make your work easier
The designing phase of rebuilding your website might be challenging. It’s exhausting and tiring as you spend hours trying different color palettes, new interactive designs, and typography to create a one-of-a-kind website.
Try looking for a few website building options to reduce your time in creating a website from scratch. Several powerful tools offer a collection of plugins, themes, designs, and services that help build and manage websites accordingly.
Undoubtedly, WordPress remains at the front of the pick for its user-friendly designs and multiple options.
There’s nothing wrong with relying on a custom web design agency and creating a website that’s branded, mobile-optimized, and customized. Custom websites can drive in more leads and revenue.
We want to share our success story with you.
Before hiring Max Effect Marketing, one of our clients received zero new leads from their website. Within 1 month of gaining the Max Effect Advantage, they had almost 200 new leads!
Rely on Max Effect Marketing for your needs!
3. Work on creating content that carries weight
Besides adding visual elements like fonts and colors to your site, you should aim to provide relevant content that pleases your target audience.
Remember this: Content is the king and aids in framing your online image.
Visual elements like layouts, images, and likewise, should display the strengths of your company’s messages and words and not the other way around.
Discover what type of articles and pages resonate with your visitors using analytics. Instead of flaunting your company’s history and product, write about how your brand can solve a problem.
Concentrate on looking for content opportunities beyond your ‘About’ or ‘Home’ page. We personally believe that blog posts can be used as a great tool to educate users about new practices, tips, and smoothly outlining how your brand can help in the same.
Give a personalized touch to your blog by making it customer-centric in order to earn plenty of visitors.
4. User experience is paramount
Your website should make it clear for your visitors about where they should click to find the desired information or service. Never choose themes and layouts, depending on what looks good to you.
Yes, that’s the biggest mistake every marketer makes!
Your site doesn’t exist for you.
If your site has a poor user interface, then it’s more like a business liability. We hope you don’t want this to happen to your website.
To prevent such issues, ask yourself some questions like:
Q1). How can your users find you?
Q2). Where do your users go?
Q3). How do they purchase or interact with your company?
Work on guaranteeing ‘basic functionality’ rather than looking at the ‘fun’ aspects like animations, videos, imagery, etc.
Your website should have all the components of user-centered design, as claimed by the founding father of information architecture. Better user experience comes when you concentrate on creating a conversion-optimized layout that includes all components like useful, usable, desirable, findable, accessible, credible, and valuable.
5. Plan an effective strategy that works for your business
Think about what you can do to reach your goals.
If you have a general purpose for your website and a potential design scheme, you can streamline your strategies accordingly. Try to document your strengths and weaknesses and think about how the redesigned website will resolve these issues.
Start committing your thoughts on paper and draw out your conversion funnel and sitemap to ensure you work simultaneously. It’s best to define your audience and create detailed descriptions for them.
Once you’ve sorted this out, work on formalizing your goals and deadlines before you embark on the redesigned website journey. Stick to your plan and stay on track without getting distracted from your company objectives.
Join hands with a custom website design in Denver to help you in every way.
6. Is your website device-friendly?
You need to make your website accessible on various browsers, devices, and screen sizes. Find out what browsers your users are using through analytics.
Try opening and testing your new website on modern and outdated versions of Chrome, Firefox, Safari, and Internet Explorer. Don’t hesitate to check out other browsers like Edge, Opera, and Explorer.
Your website should be viewed on all mobile devices.
According to Statista, mobile accounts for approximately half of the web traffic worldwide. In the second quarter of 2020, mobile devices (excluding tablets) generated 51.53 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017.
Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 2nd quarter 2020
Mobile optimized websites are crucial to surviving in digital marketing. Opt for responsive themes that adapt to the device’s screen size. Your site should be designed for both Android and iOS.
Pro tip: Don’t hesitate to perform A/B testing wherein you are pitting two or more design elements against each other and see which one performs better. A/B testing is done to measure the effectiveness of calls to actions (CTAs), forms, layouts, product prices, content quality, and quantity, etc.
All the traffic is sent to various versions and analytics that reveal which one can lead to better conversions.
7. Appease your visitors by increasing your site’s visibility
We all know that search engines are the gateways to your audience; thus, your content and site structure should be attractive enough to bring in more traffic.
Search Engine Optimization (SEO) can look like quicksand, but the results obtained after implementing allows you to learn more. The secret sauce to increase visibility is by going through the principle of ‘basic keyword research.’
You can start by making a list of all the topics you wish to add to your website – may it be products or subject topics you want to write about. Ask Google AdWords to give you a list of keyword phrases for each topic.
Introduce long-tail keywords that are specific even though very few people will search for the phrase. However, they will be grateful for your resources and are likely to convert and draw more traffic.
Pro tip: Generic keywords have high competition due to established brands that have been an SEO expert.
Every professional of web design firm in Denver will tell you this!
8. Work on improving your technical SEO
Your users deserve to know what’s happening behind the scenes; this helps search engine crawlers scan your site and find its relevancy and trustworthiness.
Here, technical SEO comes into the picture. Do you know what the main technical SEO component is?
Longer page loads can affect both traffic and sales and can even impact your position in search results. To improve your website’s performance, you can sign up with a host that provides high-performance solutions (obviously, Max Effect is your next-door partner!)
Other factors that should be addressed is making your website mobile-friendly and providing a user-friendly site architecture.
- Your website should be able to perform location-based searches.
- Pay attention to provide security of the HTTPS protocol.
9. Promote and launch your new website everywhere possible
Since you’ve spent countless hours slaving away over redesigning your website, you must promote your masterpiece well.
It’s time to share your hard work with the world through all mediums, including press releases, social media, email, and other methods available.
As you move forward, go through the analytics and unveil more areas that need improvement in your website. It’s good to test and tweak your design before exposing it.
Ask a responsive web design agency to help you promote your new site successfully.
Simple Tactics Needed in 2021:
- Guest posting on authority site
- Appear on podcasts
- Pay online influencers to promote
- Write a blog post and email your subscribers to share the good news
- Share on your Twitter, Facebook, and LinkedIn pages
- Spread the news through word-of-mouth
- Provide discounts, offers, etc.
- Post a video on YouTube
- Submit your site as Version 2 on Hacker News or Beta List (for startups)
- Put up a landing page to get your user’s email address in exchange for being the first to know about the launch
Let’s end the article with a few takeaways.
Top Key Takeaways for Redesigning your Website:
- Do a thorough research
- Never do a hard reset on your existing design
- Investigate on what brings people to your site
- Redesign keeping your customers in mind
- Never go for a design-first approach
- Stay away from vanity metrics to measure success
- Clean up SEO clutter
- Mobile-friendliness is mandatory
- Stay alert when your website needs a tech change
- Lean on user research to drive your redesign
Are you looking for the right partner for website redesign requirements?
Max Effect Marketing is your one-stop-solution for all your digital marketing requirements. We offer cross-platform advertising, custom web, app design, and advanced marketing automation techniques that will help you hit your marketing and business goals. Rely on the best web design and digital marketing agency.