A television advertising agency is too often thought of overseeing massive, expensive marketing campaigns exclusively for major brands. Television advertising is mistakenly seen as an antiquated, inefficient marketing tool that casts too big a net and does not allow for tracking the success rate of each ad. This view is misguided.
Television Advertising agencies allow you to reach a wider audience with your business, product, or service. When utilized with best practices, television advertising can provide the supercharge that your business needs to get more customers. A good television commercial involves good material and a compelling bid. Ads must also be distributed strategically and with purpose. Max Effect Marketing has various television advertisement services that can help you create the best plan to make the best use of your marketing budget.
Why is Television Advertising Such a Substantial Investment in Advertising?
Television advertising offers opportunities other forms of marketing simply cannot. They can physically demonstrate how or why your product or service operates and explain to the audience why they need it. Consumers can see exactly what to look for at the point of sale when watching sports or their favorite show on television.
Cable television also has much smaller production expenses for producing commercials that can be targeted to reach more focused audiences, allowing small- and medium-sized businesses to take advantage of this extremely powerful advertising medium.
Here are some of the benefits of promoting your small business through a TV Advertising Agency:
- TV has a much larger audience than local newspapers or radio stations
- It reaches potential customers when they are at their most attentive
- It allows you to convey your message utilizing sight, sound and action – giving your business, product, or service a brand name recognition
- It allows you to be innovative and express your company’s personality
Now that we’ve discussed some of the benefits of television advertising, let’s look at the top ten reasons why television advertising is crucial for your business.
1. You Haven’t Reached Out To Any of Your Customers Yet!
Businesses that have been around a while mistakenly believe that simply because they have been around a while, they do not need to advertise. This attitude of assuming “if somebody wants to hear about our company, they’ve already heard about it!” is untenable, and you are missing out on potentially hundreds of new customers!
Get yourself in front of customers, both recurring and potential new customers, and stay there – with television advertising. That way, you will be at the front of their mind when the product or service you offer is required. Otherwise, your competitors with more aggressive advertising will start getting the business that should be coming to you.
2. Establish Yourself and Your Company as an Industry Leader!
You will position your company as a market leader by continuously broadcasting your promotion on television. By leveraging upcoming developments, the TV advertising agency has the potential to position your company ahead of the market and ahead of the curve.
According to Business Wire, 67% of shoppers will remember a particular brand they saw promoted within the past week. Rack your brain, can you think of many specificbanner internet advertisements you’ve been shown the past seven days?
3. Obtain New Objectives!
Increased foot traffic, attracting new leads, launching new items, driving traffic to a homepage, improving brand visibility, and showcasing product enhancements are all ways that local television advertising can help you achieve your objectives. This can be accomplished in a multitude of ways.
Max Effect Marketing can help you implement the perfect campaigns on the best channels to achieve and potentially surpass your objectives.
4. TV Advertising Gives Businesses an Opportunity to be Creative!
Max Effect Marketing believes strongly that businesses should utilize advertisements to express their personalities and endear themselves to customers. Television advertising gives you an incredible opportunity to show off your company’s imagination and personality.
Before worrying about the actual advertisement, you should define your target demographic and then work to tailor the messaging, sound, and emphasis of your advertisements to their tastes.
In addition to traditional advertisements, you should try to feature on your local television programs, where you’ll have further opportunities to highlight your products or services creatively.
Furthermore, you can investigate the possibility of partnering with local stations to fund social events, services, and neighborhood outreach campaigns to help you and your customers form an emotional bond.
5. You’re Marketing Should Never Take A Day Off!
There should never be any downtime in advertising your business. Holiday sales, flash sales, discounts, product / service updates, community outreach, success stories, testimonials, and how-tos are all things that companies ought to do regularly. Staying on the forefront of customers minds is the best way to ensure they will keep returning to your business.
Working with Max Effect Marketing will ensure that you regularly advertise in a manner that appeals to your customers pain points and reaches them wherever they are along the buyer’s journey.
6. Any Opportunity to Raise Brand Awareness Should Be Utilized!
It is essential to publicize anything your company does – whether it be launching a new store, product or service, engaging in community outreach, or anything and everything else. It is extremely important to stay at the forefront of your customers minds, and television advertising is the perfect way to do that. People remember ads they see on television at a much higher rate than any other medium of advertising, so being on television consistently will make you and your business stick in people’s heads.
7. You Have the Ability to Demonstrate Your Product on Television!
Educating prospective customers on the advantages and benefits of your product or service is one of the most challenging facets of advertising – for most forms of advertising. It is extremely difficult to demonstrate the superiority of your product or service in a social media post or banner ad – but a television spot gives you the place and tools to do just that!
You can feature your goods or services in long-form promotional content (1-2 minutes) or quickly demonstrate your product in a memorable way with a 30 second spot.
8. Television Advertising is a Reliable Source of Information!
To develop your market, you need to build confidence and trust in your brand, and television advertising is arguably the most successful advertising medium for doing so. Viewers are given a symbolic umbrella of assurance, believing that everyone is watching out for their welfare and best interests due to televisions heavily controlled existence, which government departments constantly watch.
These regulations help instill a sense of confidence in users, making the task of establishing trust far more straightforward than it is on other platforms and advertising mediums.
9. Everybody Likes Watching Television!
As mentioned earlier, millions of people watch television. In fact, at any given moment there are an estimated 38 million American adults watching television, representing every demographic. There are plenty of people tuning in daily who may see your local television advertising, ranging from young students to older professionals and everyone in between. With today’s technology, you can micro target your television advertising directly at the demographics you most want to hit.
10. There is No End to Advertising!
Advertising has existed for a long time and will continue to change in many ways. However, a reputable television advertising agency will always be one of the most powerful tools you have access to in any marketing endeavor you undertake.
There is no good reason for any business, large or small, new or established, to not be constantly advertising. It has always been and will always be a critical component of business growth. If you stay on top of the latest developments, apply your expertise, and stay committed, your company can greatly benefit from your efforts.
Need help in advertising your product or service? Team up with MAX EFFECT MARKETING for one of the best television advertising agencies in Colorado.
It should be clear now how television advertising has evolved to meet the modern day marketplace and still reigns champion in the advertising medium arena. Max Effect Marketing, a well-known Digital Marketing Agency in Denver, provides Colorado’s best television advertising services! Reach out to usfor any and all of your advertising needs.