When people look for health information, they turn to prominent search engines like Google, MSN/Bing, or Yahoo. SEO for healthcare is essential to reach these users. But investing a considerable amount into it makes no sense if the patients can’t find your healthcare website online.
Practical healthcare SEO efforts demand relentless focus and extensive efforts from your internet marketing agency in Denver. You don’t need the most renowned digital marketing agencies to rank organically on SERPs. It is best to have proven SEO tips and techniques and easily affordable digital marketing services to grow your medical practice.
Experts at search engine optimization in Denver unanimously agree that ranking web pages is a long-term approach involving three core SEO-specific methods: Onsite SEO, Offsite SEO, and Local SEO.
ONSITE SEO TIPS
Onsite or on-page search engine optimization involves numerous technical aspects like coding, content, images, and videos that make up your healthcare website. Optimizing your web pages for quality relevant traffic has multiple moving parts that need constant micromanagement. There are many layers to effectively leverage digital marketing for business growth, from the quality content to the page loading speed and mobile responsiveness.
Let’s get started with the fundamental elements of implementing effective on-page medical search engine optimization in Denver.
Alt tags are an HTML coding attribute associated with image tags used in your website source code. Invisible to page visitors under normal conditions, they appear when an image fails to load and provide a readable alternative text description for search engines.
The internal linking structure of your website footer affects your organic search rankings. The footer links are uniformly displayed across all web pages and help visitors navigate your website effortlessly.
Header tags are an essential onsite SEO factor that search engines use to determine page relevance. They come in six varieties, <H1> to <H6>, and are used to differentiate sections and subsections of your web page content distinctly.
META KEYWORD TAG
Meta keyword is an optional HTML coding tag that provides additional descriptive information about the web page content for search engine crawler bots. Meta tags are invisible to your web page visitors but are noticeable to search engines digging through your source code. The meta keywords decide your relevance to search queries on SERPs.
Title tags are HTML coding elements embedded within the backend of your medical website. It defines the title of every single web page under your complete healthcare website. Clearly defined and relevant title tags for your web pages are necessary because they are the clickable headlining links displayed on SERPs for any given search query.
XML sitemaps are an open invitation for search engine bots to crawl your website. It is a canonical list of all the web page URLs on your website used by search algorithms to display only the relevant web pages on SERPs. A visible sitemap can also work wonders to enhance your website user experience and organic rankings.
Metadata description is an essential element of search engine optimization in Denver. Limited to 160 characters or less, they appear just underneath the clickable title tags on search engine results pages. Its primary function is to briefly describe the web page content and is critical to utilizing digital marketing for business gains.
Mobile devices are handy, and since a majority of health-related searches are performed in emergencies, you should optimize your website content for mobile-friendliness. Mobile responsiveness is a highly effective secret tool for companies that offer affordable digital marketing services and a vital part of your healthcare SEO strategy.
PAGE LOADING SPEED
It is commonly referred to as web page speed or website speed, and it is a precise calculation of how much time your web pages take to load across multiple devices fully. The page loading speed is an essential factor for any search algorithm, even Google, to determine the position at which your healthcare web page will show up in the SERPs.
Search engine crawler bots tend to prefer bold and italic type formatting for text content on your website. Text formatting is vital for emphasizing and distinguishing blocks of text to help web page crawlers decide relevance.
UP TO DATE CONTENT
Outdated healthcare or medicine-related content on your web pages can be detrimental to your SEO efforts. Search engines prefer high-quality, error-free, and relevant content that provides some value to your website visitors.
Max Effect Marketing, a renowned internet marketing agency in Denver uses highly-tested onsite SEO techniques to direct vast volumes of relevant traffic to your healthcare website. Please read our blog to learn more.
OFF SITE SEO TIPS
Offsite SEO is based on a simple fact; A healthcare website with links to other relevant websites is more valuable to Google than sites without any backlinks. Your web pages should be relevantly backlinked to make your website more authoritative and credible as search results. The following offsite sources are some of the best places online to have backlinks pointing to your website:
Publishing healthcare blogs and online articles with relevant and high-value content for your audience is a reliable and fruitful SEO practice. Keyword optimized and high-value quality content is enough to position your healthcare website as a high-ranking search result for your customer’s search queries.
Making directory submissions with complete website URLs and descriptive details is a widely-used method for both new and existing patients to find your medical practice. Proper listing of your medical course under relevant categories, periodic submission updates, and consistency in detail across multiple listing directories plays a vital role in organic SEO rankings.
Press releases are an off-page SEO strategy that can serve as a means for some healthy PR for your medical practice. They are a powerful way of communicating the latest business updates regarding new products, events, awards, or services directly to your prospective customers.
An average consumer reads at least seven online reviews before deciding which medical practice to trust or which treatment course to undertake. Timely and polite responses to reviews (both good and bad) without breaking doctor-patient confidentiality agreements are great for your healthcare reputation management and off-page SEO efforts.
Social media may not have a direct impact on your healthcare SEO rankings. Still, most experts agree that sharing relevant links to blogs, services, products, and offers brings some much-needed exposure for your medical practice. The number one rule of advertising is to meet your potential customers where they live. If they live on social media – go there!
We constantly come up with innovative ways to enhance the online perception of your medical practice. Contact our online reputation management team today!
LOCAL SEO TIPS
Local SEO methods optimize your medical website to generate tremendous foot traffic from local search results. Unlike other varieties of search engine optimization, local SEO efforts can directly produce a high ROI for your medical practice.
Citations refer to the online references about your medical practice’s name, address, URL, and contact information on other websites. Like backlinks, every search engine uses web-based citations to evaluate your healthcare business’s online authority and credibility.
GOOGLE MAP PACK
One of the most effective ways of using digital marketing for business gains is to leverage proven local SEO strategies and gain a spot in the local 3-pack. More commonly known as the Google map pack, it is a fantastic SERP feature that highlights the top three relevant search results for location-based searches or “near me” queries.
RATINGS, REVIEWS & TESTIMONIALS
Any internet marketing agency will factually state that the most trusted online user rating platforms are Facebook and Yelp. Keeping your ears open for what is being said about your healthcare business online is vital for effective reputation management. Making sincere efforts to maintain overall positive ratings and sharing genuine testimonials can work wonders for your medical practice. Make sure to respond to all testimonials on your Google MyBusiness Page.
Search Engine Optimization (SEO) is the art of securing the top organic search result spots across every major search engine. A solid healthcare SEO strategy invests both time and money to rank your medical website on page #1 of SERPs. You can achieve even higher search engine rankings by implementing proper SEO techniques and avoiding black hat marketing methods.
Black hat SEO efforts benefit from the hidden loopholes in search engine algorithms to rank web pages on SERPs. Google keeps an eye out for such unethical SEO practices and constantly updates its search algorithm to stay ahead. They’ve also taken strict penalizing measures to thwart these under-the-table hacks and anyone who attempts to use them.
A major red flag to look out for in “experts” who provide affordable digital marketing services is an organic SEO professional making big boastful promises of serving quick and guaranteed top search engine rankings is undoubtedly too good to be true.