Television advertising has a massive potential to reach and engage global audiences due to its highly immersive nature. TV as an advertising medium has proved itself capable of generating an excellent return on investment for decades. Hence, coming up with a winning TV advertising strategy can work wonders to supercharge your business.
Max Effect Marketing, an expert digital marketing agency in Denver can take care of all your local television advertising needs. Please read our blog to get inspired by advertising and to check out our previous successful projects.
Here’s a comprehensive guide to how and why TV advertising services can help you achieve your business goals.
What Is Television Advertising?
TV commercials are one of the most widely used methods of advertising that have dominated the global markets for almost a century. Here, advertisers spend resources to create a short promotional video developed mainly for the television audience. Naturally, they are used to convey a consistent brand message, promote products or services, and ultimately generate more revenue.
Local television advertising includes three significant steps:
- Producing TV commercials that meet broadcast standards
- Getting the ads on air to reach your target potential audience
- Analyzing and optimizing the performance of these ads
Advertisers prefer to use TV advertising companies to reach millions of captivated viewers and make them more receptive to your brand message. Many things need to be considered before airing your ads on television. Being on the right network or channel at the relevant time slots play a crucial role in reaching your target audience. However, most channels offer their viewership and audience data to help place your ad perfectly.
Types Of TV Commercials
Even though there are no set standards for producing TV commercials, let’s go through a few iconic advertisement types.
- Before And After
Most detergent ads are an example of this format where the commercials highlight the before and the after scenarios. The after case usually demonstrates the benefits of the product or service.
- Celebrity Endorsement
TV commercials can also leverage the star factor with famous characters and celebrity endorsements. With the right personality for your brand, you can boost viewer engagement and customer trust, leading to a higher return on investment.
- Exemplary Ads
Exemplary television adverts focus on the after-effects of using your service or product. It highlights the benefits of using the product or services like insurance commercials showing cashback gains.
- Unique Selling Point
This television advertising format is most famous among electronic ad circles. It is focused on a unique selling point of your product or service that sets you apart from the competition and shows the viewers why they’d need your help. What is your product or service differentiation? Highlight it!
- Solve The Problem
The simplest and most common TV ads showcase a problem and then demonstrate how to solve them. Almost every market industry has used such TV commercials in the past.
- Making An Analogy
Some TV ads draw analogies or use exaggerated graphics to prove a point while offering some room for satire. The famous Mercedes Benz Intelligent Drive campaign is the best example of extreme exaggeration.
Testimonials are a great way of getting your audience involved in your promotion and instilling a baseline level of trust in new potential customers. In these widely used television ads, an actor or a genuine user shares their positive experience with the viewers.
- Showcasing Benefits
The classic benefit format highlights how a product or service can cause something unique to occur. Meeting your soulmate while doing various everyday activities like getting coffee, brushing teeth, applying deodorant, etc., are fantastic examples. You can even incorporate humor to take it one step further.
Effectiveness Of Local Television Advertising
Television has been a flagship advertising medium with undeniably massive audience reach ever since its creation. The TV is a trusted source of news, information, and entertainment in almost every household. Since there are no ad blockers available for TV advertising services, your viewers are more engaged and immersed while watching TV commercials.
Viewers cannot ignore the promotional ads, making them an extremely effective advertising medium for businesses. The viral success of numerous TV ads over the years has proved that keeping your brand image and messaging consistent is essential for your campaign to gain momentum. Here are some more reasons why TV is a popular choice among advertisers:
- Sporting Events
TV commercials are particularly effective during famous sports tournaments, world cups, and the Olympics. Most fans are glued to their TV sets during the live broadcasts to support their favorite players or teams, making it the perfect time to capture their attention.
- Mature Audience
Since the elderly are less likely to be found online and prefer using their television sets to unwind, relax, and catch up at the end of the day, local television advertising is an opportunity you can’t miss. Suppose your brand is more oriented towards an older audience. In that case, you can use this widely popular advertising medium to reach a prospective audience with high purchasing powers and disposable funds.
- Engaged attention
In today’s technically advanced world, peoples’ attention is split among multiple devices simultaneously. Since most viewers usually have their smartphones at hand while watching television, they can directly search for your highlighted products or services online that have caught their attention. You can even ad a QR code to your television advertisement to link viewers directly to your website or point-of-sale!
Comparing The Effectiveness Of TV Advertising Services
Television advertising in Colorado and around the US still holds considerable sway in the advertising world. Compared to other advertising mediums, TV commercials are most suited to deliver your brand message to your audience in the mass-market segment. Think of it as casting a wide net. Additionally, audiences are generally more likely to be highly engaged while watching TV, ensuring a much higher recall and long-lasting memorability than other advertising methods.
Metrics to measure the effectiveness of local television advertising are as follows:
- Website Traffic Data
The indication of interest from viewers is only the first step in the consumer journey. Suppose your company website has registered a significant spike in visitors since your ad went on air. In that case, it is a clear indication that people are actively searching for your products or services after being exposed to your TV advertisement.
- Direct CTA Response
An increase in desirable consumer action in response to your unique call to action in your ads is a clear indicator of an influential TV advertising campaign.
- Total Purchase Data
Analyzing your sales before and after your TV commercials went on air can also determine the efficiency of your ad campaign. A significant spike in sales is a reliable indicator of the effectiveness of television advertising.
Television Advertising – In Conclusion
Depending on your market industry and your business objectives, every advertising method has various upsides and downsides. Hence, taking a single-minded approach towards TV advertising will not necessarily meet all your business goals. However, making sure that your television advertising strategy incorporates a dynamic strategic mixture of various promotional techniques is a fantastic idea. Let’s take a look at some of the benefits of using TV advertising services:
- They provide a multi-sensory and highly immersive viewing experience where viewers use multiple senses to take in your brand message and the feelings it provokes. Television ads are far more likely to be remembered by viewers than an ad they saw on their computers or mobile devices.
- They offer a vast audience reach since billions of households worldwide have a television. With even a considerable portion of these viewers watching your commercials, reach is undeniable.
- TV commercials are incredibly impactful because they usually reach your prospective audience when they’re the most attentive and focused.
- TV advertising companies also offer you the chance to be creative and add a personal touch to your business, allowing you to establish a positive brand identity and boost your awareness.
Want to produce and air your TV commercials in Denver? Our reliable television advertising agency is ready to help your out with customizable TV advertising services.