The year 2021 saw businesses adopt digital transformation at an accelerated rate thanks to the exponential increase in online traffic and virtual engagement. In the post-pandemic era, businesses not only have to put in clever strategies to recover from the COVID slump but keep pace with the fast-moving changes in the marketing world. To stay competitive and profitable in 2022 and beyond, you need cutting-edge digital marketing for business that will help elevate your company’s digital presence.
Here are some strategies to help you grow your company’s digital presence in 2022.
6 Strategies To Elevate Your Company’s Digital Presence In 2022
Enhance Your Website
Creating a great first impression for customers has always been a top priority for businesses. Your website is a tool that helps you do just that. When your prospects find your business website, their first impression has a lasting impact on how they view your business. While viewers make snap judgments on your website within milliseconds, 94 percent of first impressions are based on how your website looks.
Close to 50 percent of viewers decide if a business is credible or not based on the web design. Thus, a poorly designed website may be costing you clients. According to a study, 60 percent of users do not return to a badly designed website. There are already over a billion websites, and more sites will be added in 2022. Without a stand-out website design, it can be challenging to build your company’s digital presence and credibility in the coming year. These are some tips from the top-rated providers of custom website design in Denver known for following the information to create an impactful web design:
- Keep it simple and use a familiar layout.
- Optimize visual hierarchy and place the most important messages on the top.
- Limit the number of options on your website.
- Use whitespace wisely and stylishly to avoid clutter.
- Create useful and engaging content.
- Divide and organize content into smaller sections.
- Stay consistent with brand colors, font size, and styling.
- Add a clear and strong CTA (call to action) button to every page.
- Ensure seamless navigation and quick loading speed.
This is where an experienced and talented web design and digital marketing agency in Denver comes into the picture. While understanding your business’s unique needs, professional web designers follow best design practices. This helps you achieve harmony between all the website’s visual elements, clearly communicate your brand value, and build trust.
If you have an online store, engage our eCommerce web design company to optimize all aspects of your eCommerce site.
Keep Up With SEO Trends
From Google’s changing algorithms to AI (artificial intelligence), keeping pace with the latest SEO trends in 2022 is a major key to growing your company’s digital presence. Here are some trends to be mindful of when creating your SEO strategy:
Automation – More and more businesses are also incorporating artificial intelligence (AI) and automation in their SEO strategy. A PwC survey showed that 52 percent of companies have stepped up their adoption of AI in 2022. Automation is used in SEO to:
- Monitor and detect search engine results, links, and backlinks
- SEO audits
- Analyze in real-time larger data sets
- Understand the keyword intent
- Fix website errors
- Optimize content and structure of the website
EAT principle – Expert providers of digital marketing for business expect that Google will rely more on the EAT (expertise, authoritativeness, and trustworthiness) principle to rank content in 2022. To rank higher, you will need to:
- Follow the best practices of creating high-quality content that is authoritative, original, and useful.
- Use long-form keywords and prioritize local SEO.
- Use schema markup and organize content into headings and bullet points to make your page Featured-Snippet friendly.
- Promote your posts on multiple channels.
Voice search – One-third of browsing sessions include voice search currently. It is important to make your content voice-search friendly by adding long-tail keywords and conversational language.
Video – Videos have continued to be one of the most important digital marketing tools. According to a study, video content will account for 82 percent of online traffic by 2022. People prefer watching videos and expect to see more videos in the future. A HubSpot research shows that digital marketers plan to increase their investment in video marketing in the next twelve months. Eighty-seven percent of digital marketers say video marketing gives them a high ROI (return on investment).
Creating optimized and engaging video content needs to be central to your SEO strategy to build a robust digital presence. Some ways to optimize your marketing videos are to use the right keywords, choose the right channels and hashtags to boost the reach of your videos.
With so many complexities involved in getting your SEO strategy right, consulting our experts on search engine optimization in Denver will be the best way to move forward.
Fine-Tune Your Social Media Marketing Strategy
More than half of the world’s population is on social media, so refining your social media marketing strategy is vital. Not surprisingly, marketers are planning to increase their investment in social media channels in 2022.
Building an effective social media marketing strategy involves:
Setting relevant and realistic goals – make sure your social media marketing goals are SMART (specific, measurable, attainable, relevant, and time-bound). These goals can relate to:
- Increasing brand awareness
- Acquiring leads
- Improving your marketing ROI
- Achieving higher sales volume
- Growing your follower base
- Driving foot traffic to your physical store
Determine metrics – The relevant social metrics you will need will depend on the goals you have set. Some of the most critical metrics or KPIs (Key performance indicators) include:
- Number of followers
- Engagement -shares, likes, comments, click-through-rates (CTR)
- Awareness – reach and impressions
- Share of voice – how many people are talking about your business?
- ROI – conversions, and referrals
Define target audience -To ensure your marketing efforts give you the results you want, you will need to define your target audience as accurately as possible. Here are some of the sources you can use to build your target audience profile
- Market research
- Your current customer base
- Social media interactions
- Competitor analysis
- Polls, interviews, surveys
Once you define your target audience, you can segment them into subgroups to design personalized messages. While not all followers are your target audience, research will reveal which social media channels your target audience spends the most time on. For instance, if your targets are in the age group between 18 and 34, Instagram or Snapchat are better channels. As per Statista, close to 60 percent of Instagram users are in this age group.
A recommended way to ace your social media marketing strategy is to hire the most experienced social media optimization services in Denver. The right digital marketing agency is well-versed in formulating a social media marketing strategy that helps:
- Develop engaging content for different social channels
- Increase the reach and visibility of social media content by establishing a consistent publishing volume and frequency
- Create or increase brand awareness
- Boost engagement (clicks, comments, likes, and followers)
- Improve the ROI of social marketing
- Determine and measure the metrics and report the results
Focus On Email Marketing
Email marketing is a cost-effective and easy way to elevate your business’s digital presence. With $42 generated per $1 spent, email marketing (done right) has a very high ROI of 4200 percent.
The top-rated digital marketing for businesses creates a smart email marketing strategy by segmenting email lists (such as engaged customers to new subscribers) and creating highly personalized messages. They also optimize the impact of emails by sending them at the right moment and with the right frequency while analyzing data to understand which tactics yield the desired results.
For instance, research shows that the worst days for sending emails are:
- Saturdays – they have the lowest open and click-through rates
- Tuesdays also have low click-to-open rates
Some strategies our digital marketing agency follows to ensure your email marketing campaign succeeds include:
- Gathering the right data to create and segment your target list
- Personalizing email messages
- Ensuring the email is optimized for all devices – computer, tablet and mobile
- Including the relevant images, videos, and graphics
- Including a clear CTA (call to action) that is easily clickable
- A/B testing all elements of the email to fine-tune the strategy
- Automating marketing emails
- Measuring the metrics and making the necessary adjustments
Engage PPC Services
PPC or Pay-Per-Click advertising model works on the basis of keywords. For instance, if a prospect uses a keyword related to your business to do an online search, your PPC services provider can ensure your products or services are shown to the prospect.
The best providers of PPC services in Denver rely on meticulous research on the keywords applicable to your business, products, or services. As a result, your products are shown to prospects who are most likely to be interested in your offerings, resulting in higher clicks and higher conversion rate.
The PPC model of advertising benefits both publishers and advertisers. The advertiser pays the publisher (such as Facebook or Google) each time a user clicks on the PPC ad. As the value of each click is more than what the advertiser pays per click, PPC ads help advertisers save a significant amount of money and generate a high ROI. For publishers, the PPC model acts as a revenue stream.
Embrace Virtual Events
The pandemic changed the way people live and the way they work, buy, and socialize. Event planners and digital marketing agencies in the USA expect hybrid events to be the new normal in the near future. A LinkedIn survey of marketers found that while 85 percent of marketers hosted a virtual event in 2020, close to one-third said anywhere from 91 to 100 percent of their events are virtual.
According to a Forrester survey, this trend will likely continue into 2022, with sixty-three percent of survey respondents saying they plan to conduct an equal number (or more) virtual events in the coming year. From expanding your reach to helping you gain rich insights into your audience, virtual events offer multiple benefits.
Here are some more convincing reasons to include virtual events in your digital marketing strategy:
- It is easier to secure experts and participants from across the world that is not possible with live, in-person sessions.
- You can accommodate more attendees with online events, unlike live-world venues.
- Given that online events have a longer shelf life, brands can repurpose the content into campaigns to retarget attendees and target audiences after the event.
- Online events help you collect data directly from the target audience instead of relying on third parties. Our top internet marketing agency in Denver can use this data to build detailed consumer profiles and design targeted campaigns.
Here are some strategies for creating and promoting your online event:
- Create an attractive event page with eye-catching graphics and engaging professional pictures and clips of workshop speakers and leaders. Embed relevant videos and other media into the page and include the essential event details. (sign up links, speaker bio, sponsor information)
- Use relevant keywords to promote your content.
- Send email newsletters with event information to your contacts.
- Promote the event on social media platforms.
- Define metrics to measure the success of your event. (lead generation, attendee satisfaction, subscriptions)
Conclusion
For an effective digital marketing strategy, an internet marketing agency in Denver helps your business stand out from the clutter and reach your customers – wherever they are. Creating a strong digital presence in 2022 is mandatory to build your brand awareness and credibility while also boosting your revenue. Implementing the strategies discussed above is the key to improving your company’s online presence.
To grow your digital presence online in 2022, contact us and opt for one of the best digital marketing agencies in the USA.
