Television advertising is often considered the league of big brands, considering the cost of commercial production. Whether you are small, medium, or well-established, it is possible to give your business a premium edge with TV advertising.
One of the best and perhaps most underused benefits of TV advertising is local targeting. You can use television commercials to achieve a highly targeted reach to your audience.
Local TV advertising is a powerful marketing technique that allows you to specifically target the regions where you want to establish a presence. You can even refine the search within the areas through specific parameters to hyper-target your audience.
The result is that you get a broad yet targeted audience that reaches faster and in a way that inspires trust for your brand.
Integrating local TV commercials with your existing marketing strategies can be a significant boost to your business. But it is essential to choose a locally-experienced TV advertising agency to realize the powerful benefits of airing your business commercials locally.
There are many reasons why investing in local television advertising can be one of the best marketing decisions you can make:
Your Ticket to a Wider Audience Reach
Television viewing remains one of the most popular pastimes of Americans. It may seem that online videos, gaming, and the Internet, are dominating your audiences’ time, but the fact is television has not lost its appeal, and everybody still watches TV.
According to recent research, TV is the second most beneficial medium, revenue-wise, for advertising. In fact, TV advertising contributes to 25% of America’s total revenue from media. It should be noted that the U.S. is the leading advertising market in the world. The popularity of TV in the U.S. market, therefore, lends great marketing significance to this channel.
Local TV advertising helps you target a wider audience within your chosen parameters. You can specify the time of the day to broadcast your ads depending on the audience you want to target. If you have a sizable target audience, then you can reach several thousands of people with one TV ad.
TV is popular and helps you reach a mass audience faster. Another major marketing appeal of TV advertising is the ability of the channel to reach your audiences with one ad spot.
Connect with your Target Audience Better
Well-made TV ads connect with target audiences, taking your brand closer to audiences faster than you may have expected. In addition to the appeal, television offers immense opportunities to place your ads strategically so that the reach and connection are better.
Millennials and adults trust local newspapers and local TV news more than other forms of media. You can, for example, place your ads between local news to reach a wide range of audiences, create awareness, and connect with them better.
You can book spots for ads in between favorite local shows. This is the best time because people are more likely to show attention to your ads. TV stations maintain detailed statistics of audiences for each of their programs. So, you can position your ads depending on the programs and the audiences they attract.
Given the immense marketing potential of local TV, it helps to choose a television advertising agency with a vast local media network and a history of successful TV commercials.
As a leading internet marketing company in Denver, Max Effect Marketing can suggest the best spot for maximum impact and optimal marketing results.
Create Awareness and Trust for your Brand Faster
The appeal of TV for consumers can make it an efficient channel to not only reach your target audience while generating trust for your brand.
Consider the following statistics to understand the impact of TV advertising on consumers’ purchase decisions better:
- 56% of consumers become aware of a product/ service through television compared to 40% of those that become aware through other media combined.
- 78% of people, considered opinion-makers, took action after viewing a TV ad.
- Online search activity of 91% millennials and 85% adults are influenced by TV ads.
The broad appeal and influence of TV ads are more likely to inspire trust for your brand in audiences. Creating thoughtful and engaging ads is essential to attract and retain the attention of your TV viewers. Consider investing in the expertise of reputed TV advertising companies as part of your marketing efforts.
Deepen Audience Interest with Consumer-Focused Ads
Television ads are an opportunity to get creative without deviating from your product or service. You get a chance to demonstrate your product/ service in more detail and more clarity, all the while being consumer-focused.
One way to succeed is to focus your commercial on the benefits of your product/ service. You can tell audiences how your product/ service solves a problem for them. By doing so, you familiarize your audiences with your product/ service. When your target audience gets to know the benefits of your product/ service, they are more likely to want to know more about it.
The very nature and format of TV ads are another reason for audience interest and an opportunity for you to make your product/ service more appealing to them. TV ads employ different elements, including sound, light, movements, and voice. This unison of features offers a great opportunity to make creative ads that enthrall audiences and deliver your message.
The vast opportunity for result-oriented marketing on TV is attracting more small and medium businesses to this channel. As a specialist digital marketing agency for small business owners, we can efficiently integrate digital and TV marketing for business success.
Engage with Audiences at an Emotional Level
TV ads have the potential to stir the emotions of audiences, which facilitates developing a deeper audience connection. With TV ads, you reach the homes of millions of people and tell them the value of your product/ service. This regular communication embeds your business/ brand in the audience’s minds. The emotional investment is more likely to motivate them to experience your product/ service.
Over time, this emotional investment converts into brand loyalty, which is fundamental to the success of any brand. Small businesses, in particular, can derive immense benefits from TV advertising as they depend on repeat customers for growth and success.
If you are a small business interested in television advertising in Colorado, then we can help you with tailored TV marketing solutions.
In Conclusion
It is expected that the TV advertising market will reach $81 billion in 2025 from $72.3 billion in 2021. As a business, it is crucial that you leverage this significant television advertising growth.
Whether you are new to local TV advertising services or want to reach the next level of television advertising in business, Max Effect Marketing, based out of Denver, Colorado can help you. We specialize in creating professional and affordable tv commercials that exactly suit your target market.
With our TV commercials in Denver, you can reach your local audience bang on through networks they have a presence on. Give your business an edge with local television advertising.
