Month: September 2023

The Essential Technical SEO Elements Every Marketer Should Know

Search engine optimization (SEO) is a cornerstone of online success in this ever-evolving digital marketing landscape. Among its many aspects, technical SEO is a vital component everyone should understand. In this comprehensive guide, we'll demystify the essential technical SEO elements, dive into Google Search Console audits, explore the art of technical auditing, and equip you with the knowledge needed to navigate everyday challenges. Let's embark on this journey to master technical SEO! Do...

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Google’s BARD And Its Impact On The AI-Powered Search Industry

Google recently unveiled Bard, a new AI enabling AI-powered search engines to be a reality by assisting searchers with their online queries. This generative AI tool accepts natural-sounding prompts while offering informative answers in response. Bard draws upon Google's search engines and data firehoses as a primary source but utilizes other resources to provide solutions. Google is typically known for moving swiftly when unveiling new products, but Bard is taking its sweet time coming out. W...

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Voice Search Revolution: Optimizing Your Strategy for Voice-Activated SEO

Today's increasing number of consumers are turning to their smartphones or tablet's built-in microphone to search rather than typing their queries onto a keyboard. This trend may be driven by its ease of use when answering questions like, "What time is my flight?" and "Where is the nearest Sushi restaurant." As voice search becomes more mainstream, marketers have begun optimizing sites and content for this feature. Voice searches have revolutionized the world of digital marketing. However, to...

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How Are Companies Making Use of Instagram Threads for Digital Marketing?

Threads from Instagram app is the newest social media platform and is rapidly gaining traction among active users, with around 20 million unique daily visitors and significant increases in engagement. Though its long-term viability remains to be seen, brands are quickly jumping on board using Instagram Threads for digital marketing strategies that take advantage of its unique features for engaging millennial and Gen Z audiences in unique and innovative ways. Instagram Threads and Twitter thre...

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