As Digital Marketers, we hope that each of you takes your projects seriously and strives to produce the best final product for the good of the industry and its reputation. However, even when we are trying to do the right things, we are going about it in the wrong way or have the wrong goal. … Continue reading "16 Digital Marketing Experts Share Biggest Online Marketing Mistakes"

It’s a new year and the wheels of SEO have started churning. SEO has upped its game yet again, simply with the knowledge that the Google algorithm decided to get smarter. Now, it may seem as though Google and SEO have the upper hand in the game but you can get ahead too. Start by … Continue reading "23 SEO Myths You Should Leave Behind In 2019"

Within the next 4 to 6 years, the use of social media to connect with individuals is expected to increase 2 or 3 -fold. Now let’s talk about social media in the field of healthcare. Relevant and timely information on social media can help engage patients, providers, and the public. It can also communicate the … Continue reading "8 Tips To Effectively Market A Healthcare Organization On Social Media"

  As we enter 2019, I continue to see people putting less and less of an emphasis on good website design and structure. Companies are captivated by the draw of social media and think that a Facebook page or a landing page can work in lieu of a website. Nothing could be further from the … Continue reading "7 Quick & Crucial Facts For Websites"

Customer experience is the bedrock of a strong, confident brand. The interactions between a business and its customers strengthens brand consideration, boosts PR, and creates a brand relationship with longevity and value. But as 2019 rolls around, the customer experience landscape is set to change. To stay ahead of the game in the coming year, … Continue reading "What You Need To Know About Customer Experience In 2019"

In 2018, link building was discovered to be an effective technique to rank your website on Google. To stay ahead in the battle of 3.5 billion Google searches conducted every day, link building will once again be a key digital marketing strategy in the year 2019. Google gives a significant place to backlinks in its … Continue reading "6 MUST Apply Link Building Strategies That Will Work In 2019"

You need more web traffic. We know that more visitors on your site means more impressions, more signups, more purchases, which all result in more revenue. So how do you attract more users to click your website enough to make it crowded, diverse and evolving in the way they are intended to be? Today, we … Continue reading "SEO Strategies We Used to Improve Website Traffic By 252% In Three Months"

Who killed Tupac Shakur? How many times you must lick to get to the center of a lollipop? What happens in the Bermuda Triangle? Life is full of mysteries and some of them can chow your brain when you go deep. However, one thing that isn’t mysterious is what it takes to rank higher in … Continue reading "How Rank Brain Plays A Major Role In Ranking In 2018 and Beyond"

A website is the most important communication and marketing tool for a healthcare institute. In the present healthcare world, a website is considered much more important than just a simple check on the marketing to-do list. It helps to maintain a solid patient base and also provides patients with in-demand online services. Studies have shown … Continue reading "Website Design Trends That Are The Lifeline To Your Healthcare Website"

From behind our desks we can speak to most of our peers, suppliers, partners and customers, but an in-person meeting at a conference, meeting or event is what cements that relationship.   As each unique event acts as a conduit for business connection, the role of the event planner is more critical than ever. The … Continue reading "7 Things To Consider When Managing An Event"