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LOGO DESIGN QUESTIONNAIRE
Your Details
Name *
Email Address *
Company [URL]
Phone / Mobile
Your Business Details
Website Name*
How Long Have You Been In Business?
Please Specify The Option That Best Suits.
New Business
1-5 Years
5-10 Years
10+ Years
How Long Have You Had Your Current Website?
Please Specify The Option That Best Suits.
No Website
New Website
Existing Website
What Does Your Business Offer?
Product
Service
What Products/Services Do You Offer? What Are Your Top Sellers?
What Industry Does Your Business Cater To?
What Are Your Target Locations?
Specify Geographic Areas That You Target e.g. Worldwide, National, Local Only, etc. Also Please Mention The Countries, Cities, Or Regions That Are Your Primary Targets.
Who Are Your Target Customers?
Specify Target Customer Characteristics Based On The Type Of Market You Cater To – B2B OR B2C.
B2B
B2C
Types Of Industries Served :
Nature Of Consumption :
Researchers
End-users
IT Influencers
Finance Decision Makers
Executives
After-market Vendors
Others
Age :
Gender :
Languages :
Occupations :
Income Range [Monthly] :
Interest Groups :
Others :
What Are Your Marketing Goals Using This Logo?
E.g. What will it accomplish? - Portrays values of your company, Conveys brand message clearly, Stands out from competition, Reflects growth, Can be used Permanently, etc.
Your Logo Requirements
What Name Do You Want In Your Logo?
Do You Have A Tagline Or A Slogan? If Yes, Would You Like To See It Incorporated With The Logo?
Yes
No
Choose Up to 3 Logo Types You Would Like Explored.
Word Mark
Pictorial Mark
Abstract Mark
Letter Mark
Emblem
Character
Web 2.0
Do You Have Any Preconceived Ideas About The Design Of Your Logo?
What Logos Or Websites Have You Seen That You Like Or Catch Your Eye?
Provide As A Separate Attachment, OR
Website URL 1
Website URL 2, etc.
What Values Should Your Logo Communicate?
Rank on the basis of your preference, where 1 means higher preference for the left hand side value; 5 means higher preference for right hand side value; and 3 means neutral. Select your preference.
Feminine
1
2
3
4
5
Masculine
Young
1
2
3
4
5
Mature
Luxury
1
2
3
4
5
Economical
Modern
1
2
3
4
5
Classic
Playful
1
2
3
4
5
Serious
Loud
1
2
3
4
5
Quiet
Simple
1
2
3
4
5
Complex
Subtle
1
2
3
4
5
Obvious
Do You Have Any Specific Colors In Mind?
Where Will Your Logo Be Used?
Print (Business cards, letterheads, brochures etc)
Yes
No
Online (Website, online advertising, banner ads etc)
Yes
No
Merchandise (Mugs, T-shirts etc)
Yes
No
Signs (Including shops, billboards etc)
Yes
No
Television/screen
Yes
No
Is There Anything Else You Would Like To Communicate To The Designers?
Thank You For Your Participation
