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What are Paid Advertisements?

Paid advertising, or pay per click advertising, is a crucial part of digital marketing. It is one of the main ways a business reaches a consumer, captures their attention, and creates interest in a business’ products or services. This first and integral step in the marketing process leads to interest, desire, and finally action by the buyer. Current data suggests that more and more consumers are getting information for purchase decisions online. 67% of consumers report using the internet during any one part of their journey to buying a product. The fact that so many consumers are shopping and researching products online illustrates the importance of online advertising to promote and maintain a successful business.

How do paid advertisements effect a business?

The impact of paid advertising begins when a consumer enters keywords into a search engine, such as Google, and a list of relevant results come up, leading the consumer to a list of top results extremely similar to what the consumer is looking for. This general concept known as search engine optimization. However, Google Adwords – and other similar systems with Bing and Yahoo – will allow you to pay to come up higher on the list, including the first 3 entries. This will guarantee that the target market is being impacted by the advertisement.

Another form of paid advertising is social media advertising. Using specific sites, such as LinkedIn and Facebook – as advertising channels – allow a large part of the target market to become exposed to the business and its events. As with paid search engine advertising, social media advertisements are also delivered to a unique target market that is related to the business’ products or services.

Why are paid advertisements beneficial to a business?

Pay per click advertisements can reach thousands of potential customers that are interested in a business’ services. These “sponsored” paid advertisements have a higher click rate than other non-paid content. The main benefit of paying for advertising on social media and search engines is that there is a higher rate of traffic to your business’ website and you can target people specifically searching for your products. This not only drives traffic, but higher conversion rates and ultimately more business.

In the age of smart phones and constant Googling or checking Facebook, paid advertisements are the quickest and often most Max Effect Marketing offers an assortment of paid advertising channels through which a business can impact and generate potential customers.