Many people think that with all of the new video options – NetFlix, YouTube, etc. – and technology – Rabbit, DVR – that television advertising is dead. While it would be naive to think that the industry is the same as it used to be during the golden age of prime time television, TV advertising is still a very viable option for marketing your business.
The first thing to know about TV advertising is that it is not as expensive as everyone seems to think. Many clients can get a lot of traction out of a very affordable budget. Also, TV comes with a wide range of targeting and coverage options. If you need to hit mother’s, go on during one of the morning shows. If you are trying to hit an older audience, midday or afternoon news is a great option. Television definitely has an older market, so if you want to get information out to teens and young adults, you may want to try one of our other services. However, if you want to target baby boomers, television advertising is the easiest way.
The other nice part about TV is that the production costs can be drastically reduced if you plan to spend a lot in your market. There are also a lot of new platforms that can help you put together content for you commercial.
So if you are targeting older people in a major city, definitely consider television advertising as part of your marketing repertoire. Call Max Effect for your needs. We can put together a custom plan that fits your budget.