Saturation is ultimately the goal of marketing. Getting as many people to recognize your brand as possible. That is how Coke built a mega-company, through creating a brand aa forcing it down people’s throats until everyone on earth had heard of ice cold Coca Cola. That is still the driving message.
However, saturation of that sort has it limits depending on your businesses scope and audience. Not every business has the wide customer base of Coke. Also, not everyone’s product is so simple. Many products are new ideas or new ways of addressing old problems. Simply following the Coke model will not work because no one really knows the purpose or function of your product or service. Branding and name recognition are vital to any campaign, but sometimes these campaigns are simply not enough to convert potential clients.
That is where a content marketing plan comes in. Content marketing is designed to not only brand your company and promote brand recognition, but also to educate your audience on your product or service. Content creation is a variety of different content types. From blogs and articles to infographics and videos, content can be almost anything that you put forth regarding your company, product, service or self. Today’s consumers want to know about all of those things.
Content marketing promoted through various avenues can help you build a captivated social media audience that you can target and retarget. The more content you put out, the more you build yourself up to be a digital expert in your field. When the moniker starts flying around, you know you have hit big.
Content marketing can take your brand, product or business to the next level, opening doors and avenues you never imagined. However, each campaign needs to be well planned and executed to ensure long-term sustainability and success.