You need more web traffic.
We know that more visitors on your site means more impressions, more signups, more purchases, which all result in more revenue.
So how do you attract more users to click your website enough to make it crowded, diverse and evolving in the way they are intended to be?
Today, we at Max Effect Marketing want to share with you the SEO strategies we’ve developed for our client, Rocky Mountain Barrel Company, to fulfil goals such as:
- High rankings on targeted keywords
- Boost website traffic
- Establish the website as niche authority
- Increase conversions
Let us show you the outcomes of our SEO strategies that helped our client to boost its web traffic. We are about to show you the fantastic results of the SEO campaign planned and executed by Max Effect’s team.
Our SEO strategy allowed our client to achieve a 332.73% increase in new users in just three months.
Such a significant increase in new users also resulted in an elevated amount of organic sessions for our client.
We also got an exponential spike in referral traffic due to our excellent back link strategy.
The organic traffic led to a large amount of accumulated daily clicks every day.
Seeing the results that we managed to achieve for our client may have intrigued you. By following similar strategies to the ones that we have adopted will allow you to achieve similar results in a niche industry. At the onset, you may have to face some hurdles like:
- Competitive Niche
- No relevant pages for targeted keywords
- High competition for targeted keywords
- No prominent search presence for the website
Here is the step-by-step approach we built for our client’s website SEO strategies from scratch to gain the website traffic by 252.41% in just three months.
Create landing pages for targeted keywords
Rocky Mountain Barrel Company’s objective was to target specific and highly competitive keywords. Thus, we analyzed the client’s website and found no specific pages for the keywords.
The first step implemented was to create website pages for the targeted keywords.
If you have done a great job building your brand and creating a website that represents it, then you are halfway there. Now you have to ensure that the hard work converts into sales. Employing landing pages for the targeted keywords is a useful LEAD CONVERSION TOOL.
A landing page is a great way to engage the audience and drive traffic to build your brand.
Nearly 68% of B2B businesses use landing pages to generate leads for future conversion. Fortunately, you can utilize this strategy to have an edge over your competitors as roughly 75% of businesses have problems finding suitable expertise for optimizing their landing page.
Landing pages are the way to drive the customers to a specific product, service or offer and encourage them to act. This is your opportunity to create conversions and build your customer base.
Create engaging content
After the creation of website pages, the next step was to research keywords to look for LSI (Latent Semantic Indexing) keywords to create engaging content. It comprised of main and LSI keywords. Thus, we:
- Created target pages for each keyword.
- Imbibed CTAs (Call to Action) buttons at proper places to drive conversions.
Employing a content marketing strategy that simply churns out content is not enough. The content must work for you, otherwise, what’s the point?
The content for the targeted pages must drive sales, leads and subscriptions; whatever your business goals are. In order to make that happen, the content must be engaging. It must compel the reader to take necessary action, or at least revisit your website in the hope that they will take action in the future.
We all know that writing engaging content for every target page is no easy feat. However, there are some small steps which can be taken to at least lure the customer to visit the page.
- The first thing that you can do is to research the audience’s preferences. Creating content that appeals to the audience can help you in creating more engagement.
- Another aspect is to take down notes of your competitor’s website activity. Collect information regarding their latest blog topics to identify the targeted keywords.
- Brainstorm new content ideas for blogs that fill the gaps in both their content and your own.
- Try inserting these into your content on your targeted pages over the coming weeks and test your customer’s response.
On-Page Optimization
After the creation of landing pages, the third step was to optimize the pages of the website.
We optimized the Title, Meta Description, Header tags, Alt tags, etc. for all pages.
Whenever bloggers hear the word “SEO-optimized articles,” they immediately perceive it unethical.
In reality, it’s very essential.
Search engines are a set of algorithms that look at various factors to rank your page for specific keywords. Now, it is our duty to help search engines identify the targeted keyword from the post to make that post more relatable to readers.
What is the reason for not ranking on the first page?
There are a lot of reasons to not be ranked on the first page, but if you aren’t paying attention to SEO, then that’s the biggest one.
So, when you perform SEO optimization of a post, you follow a specific set of proven methods to ensure higher ranking on search engines.
Google doesn’t only consider on-page SEO score as the ranking factor of a website. It also takes into account many other aspects like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority and many other off-page metrics.
Our goal while working with our client was simple, to implement on-page SEO to optimize the pages of the website in a natural, but intelligent way, so that search engines can quickly pick the target keyword and bring our client’s website to targeted visitors.
As you can see, technological advancement has changed the landscape of digital marketing in the past several years.
To be precise, the same golden rule still applies:
Content is king. So, one thing that is highly recommended is to start adding visuals to your blog posts. Videos, images, GIFs, etc. this will not only boost the amount of media on your posts, which will engage users, but it will also make your posts informative and content-rich.
Focus on Technical SEO Aspects
Technical SEO is an important element of On-page optimization. For our client, Rocky Mountain Barrel Company, we:
- Kept appropriate CTA buttons to drive conversions
- Linked important pages with each other internally
- Wrote engaging content around the products offered and posted on the website
Since search engines are upgrading, they are getting better in crawling, indexing and understanding information. However, they are still far from perfect.
If they have difficulty in figuring out what your website is about or if you do not have the information that searchers want, they’ll move on.
Creating good content is not enough anymore if nobody can find or see it. For every good web content, it requires a robust technical SEO foundation to complement it.
Getting technical SEO wrong can be bad for business, as it confuses search engine crawlers and this leads to misindexing and other complications. Make sure the technical aspects of SEO are spot on.
Let’s take a look at some SEO technical aspects that can work to make your website rank higher in Google.
- The website you have created should be efficient enough to load within seconds.
- Moreover, you must also take into consideration other aspects like the first byte, DOM content load, page load, and instructiveness.
Focus on Improving Local Search Results
For improving local search results of Rocky Mountain Barrel Company, we:
- Implemented Google My Business listing and optimized the page around its keywords.
- Created listings on key listing websites to drive additional traffic.
Local search results are vital in making your business stay apt in the locality. Spending a ton of money on global SEO is useless if your business is based in a particular area.
For example, if you own a bakery in Augusta, Maine, the chances of getting a high ranking for a universal keyword like “bakery” is slim. Search engines can recognize the locality of your business and provide the user experience that reflects this. As a user of search engines, this is quite easy to comprehend. If I am searching for “bakery” and do not live in Augusta, Maine, I do not want to see this listing. Search engines recognize that. It would be much more favorable for you to try to rank for keywords such as “Augusta bakery” or “Bakeries in Augusta, Maine.”
Choosing keywords that are specific to the location of your business will be most effective in luring customers of that locality. This especially applies to retail businesses.
Around 75% of search engine users never scroll past the first page of search results.
By developing your local SEO strategy for your business, you can reserve a spot on the first page of search results, helping you to reach more people and optimize your website effectively.
Conclusion
This article gives a small overview of how we achieved great SEO results for our client, Rocky Mountain Barrel Company, in just a matter of three months.
You can also achieve the same results by maintaining patience and employing these strategies. Embarking on the journey to receive organic traffic may have some hurdles, but in the end, the results are worth the effort.
If you have any questions regarding the strategies or looking to improve your ranking, then contact us now. We would love to work with you.
