You might have received those emails, phone calls, and solicitations every week or every day where companies want to sell you their SEO services. You may even find advertisements that are not even a bit helpful because they nowhere explain the WHY your business needs SEO and why you should invest your dollars for getting a place in organic search results.
Type “SEO is” into your Google and the top 2 things you will see in the autocomplete suggestions are hilarious. This blog is aimed at ending all your worries while we bring 30 reasons why you should be investing your marketing dollars into SEO.
SEO is not going anywhere
SEO will never go away. SEO is dynamic and it keeps on evolving. Companies have to understand it and constantly adapt with it without skipping a beat. The concept of SEO will never change, but the methods employed to maintain the rankings are certainly going to change.
There is an audience searching for your product online
Do you know how many searches Google receives per second at any given day?
That’s what research says. Now imagine the exposure and opportunity that your business can get if it is found on the search engines.
SEO can pull traffic to your website
When done in the correct way, SEO can deliver endless traffic to your website. Imagine selling more online than your offline store. Your website can make the job easy for you as the traffic on search engines is already searching for your products and services. No doubt the SEO industry is worth $65 billion.
The traffic from Google is more likely to convert
The traffic brought to you by proper SEO is organic and helpful. Finding a position on the top search results of any search engine is equivalent to opening the doors to the customers (who will be in plenty).
SEO is inexpensive
The durability of SEO enables it to be cost-effective. It targets the users who are in search of your product or service online, thus producing qualified and genuine results. It provides a good ROI as compared to the traditional forms of marketing.
SEO is trustworthy and credible
There are 6,586,013,574 searches made a day worldwide.
The fact denotes the trust that people place in search engines. You use it every day to search for something – product, information, or service. With the best SEO services, your business will rank high on search results which will build trust and credibility with your audience.
SEO makes your potential customers informative
Search engines help customers make more informed decisions when they carry out proper research with the help of available options. When your customers make a decision with your help, they develop a sense of trust in your brand.
SEO helps you market keeping a specific audience on the target
There is a plethora of public waiting to find you, and you have two choices –
a) be found using the best SEO tactics
b) allow your competition to position their website above you and take the majority of the share.
SEO helps you to target a specific audience, pinpointing them and bring them to your website.
SEO means more money
When you drive the desired audience from specific countries, regions, states, or cities and towns you find individuals that are actively searching for your service. A good SEO plan makes your pocket heavy with dollars.
SEO increases customer attribution
Attribution is the number of views on your brand. SEO will help in increasing your brand awareness as well as your customer attribution points. The more a person sees your business, the more are the chances of him/her buying something.
SEO receives 90% more clicks than PPC
SEO gets a clear victory over paid advertising. Organic SEO listings receive 90% of clicks.
How often do you click on a paid advertisement while searching?
There have been studies with a common conclusion that many users of search engines tend to skip paid advertisements. By investing in SEO, your website will gain more traffic than the advertisers on the same keywords.
SEO helps you get referred more
Your website visitors who benefit from your services or the knowledge that you share will refer your website to your friends. In addition, you will gain website referrals from search engines too. Your SEO presence will help you grow figuratively!
You can outrank your competitor
With SEO services from a good agency, you can easily take over your competitor and dominate the online market share by building a good online presence and image. This will help your potential customers decide whether they want to do business with you.
You can take full advantage of your capabilities
You will have to dominate online if you want to take full advantage of modern day customers. A business without an online presence has the possibility to die soon. An online business with not enough presence and a poor image is no good either. Proper SEO tactics will help you take full advantage of all your capabilities.
SEO is easily measurable
With the best SEO tools you can:
- keep track of your conversions and their sources
- measure the progression of your website rankings and organic traffic
- get to know the keywords that are most valuable for your business.
SEO is already helping your customers grow
Your competitors are already using SEO tactics to allure the online customer. Sooner or later, if you are not employing SEO services to your need, your business may not even survive.
Remember the rule of the jungle: Survival of the fittest!
SEO doesn’t discriminate among small and big businesses
If someone tells you that SEO is for businesses that run on a large scale, then chances are the person is feeble-minded or an enemy of your business.
Small businesses may find it tough to outspend larger competitors in AdWords. But a savvy SEO strategy can help you gain effective SEO rankings and acquire customers for you.
SEO will help you explore new markets
Once your website is optimized, you can break the shackles and target other keywords and a new market. These keywords can be related to new products or services you offer. Rest assured the search engines will drive qualified traffic to your new offerings and help you enter new markets.
SEO increases your brand value
The value of your business grows as your position on the search engine results rises. These good rankings can help a business sustain over the years. Good SEO rankings are considered a valuable asset by many buyers.
SEO comprises all digital marketing activities
All the activities that you do online to sell your products in some way attribute to your SEO rankings. SEO is influenced by web design, content marketing, social media marketing services, and online advertising. When all activities are taken well care of, SEO performs well.
SEO gives a good ROI
An integrated marketing campaign of all the digital activities will influence SEO rankings and give a higher overall ROI. When the campaign is run well, you can observe non-stop organic traffic that would cost a tremendous amount of money if done the wrong way.
Mobile customers are increasing
The traffic from mobile devices is increasing rapidly and traffic from desktop computers are getting outpaced. Proper SEO allows your business to be found by consumers that are actively seeking for a service or product.
Local SEO can help your business get discovered easily
Individuals can easily find your offline store, phone numbers and even make instant online purchases. SEO for the local market can help your business in many ways.
SEO will increase your social media followers
SEO will help increase genuine followers for your social media page. Social media icons on your website are a great way to get people to follow you. An effective SEO agency will help you generate the desired amount of traffic which can translate into followers for your social media pages.
SEO will bring you more subscribers for the email newsletter
If you have an email newsletter signup form on your website, then you will get more subscriptions as the rankings rise. More traffic gives you more exposure which in turn can be translated into new subscribers.
SEO will increase your blog traffic
With the rise in a website’s authority, your blog’s individual rankings also increase. A good SEO will help your blog posts get discovered easily over the web.
SEO improves your website’s click-through rate
Click-through rate is the number of people who click your website divided by the number of people you reached. High SEO rankings will assuredly improve your website’s click-through rate.
SEO can enhance the user experience
Optimal user experience is a good way to get better organic rankings and maximum visibility. Good optimization always takes smooth user experience into consideration. The websites which serve the need of the user stand a chance to and on the first page of the search results.
SEO makes your website fast
As you work to grow your website, proper SEO will improve the speed of your website. Certain SEO optimizers will eliminate the time that you spend waiting for a website to load.
SEO is affordable
SEO is more affordable when compared to other modes of advertising. Once your website reaches the first page of a search result, you can’t even imagine the number of visits you will get daily.
The bottom line is that your business needs the SEO experts at Max Effect Marketing to help create and implement an online marketing plan to help you completely dominate your market. Contact us now!